Cold calling has been an effective way of getting new clients since the first cold call ever was conducted in the NCR corporation in the late 19th century. Since then, SaaS companies have been using various sales strategies and tactics
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Best Apps for Boosting Productivity: How to Make the Most in 2021
We have just come out of a transformational year. 2020 was difficult for a lot of people. But, if you are aiming at 2021 being different, then your phone can prove to be your best friend. If you are looking
7 Proven SaaS Marketing Strategies for Lead Generation
The SaaS industry is highly dynamic and volatile. Traditional businesses can use conventional marketing tools for lead generation and selling their products. For SaaS companies, on the other hand, things are a bit different. Customer acquisition and retention are essential
The Importance of User Experience (UX) When Doing Digital Marketing
One of the most important issues for a marketing campaign, whether sponsored or organic, is creating a situation where users and potential customers can seamlessly come to our digital assets. Several times, a digital asset is a landing page, website, or
5 Struggles Every SaaS Startup Faces and How to Overcome Them
No one said the startup game was easy. After all, most entrepreneurs who set out to found their own company is in it for the passion and the challenge. However, it’s important that you know what struggles you’re likely to
5 Ways to Optimize SaaS Conversion Funnel
Attaining stable growth for SaaS companies means continuously acquiring new customers and retaining them for as long as possible. Although this might sound easy, finding new opportunities for customer acquisition in the crowded SaaS industry can be extremely challenging. This
3 Awesome Examples of SaaS Email Copywriting
There is no doubt that B2B businesses have the toughest time when it comes to developing an effective marketing strategy. Not all content and not every channel is effective for B2B companies, which they often have to learn the hard
4 Ways to Grow Your Business using Net Promoter Score (NPS)
As a business owner, growth is likely something you’re always thinking about day and night. The best way to get the attention of new customers, the right way to differentiate yourself from your competitors, the proper way to craft a
How To Use Chatbots to Drive Sales and Engagement
Chatbots have been on the rise for the last 2 years and compared to the first prototypes from some years ago they improved drastically due to artificial intelligence and natural language processing capabilities. You can now use a chatbot as
Onboarding Woes? Here are 7+ onboarding tools to improve new users’ experience
The onboarding process is one of the most critical components in building a profitable organization. As they say, first impressions are everything – and if you’re not impressing your new customers, then you may have issues with retaining them. Roughly
