Mobile phones have become an integral part of our lives. They are constantly with us.
When we need to check something quickly on the Internet, we will certainly not wait to come home, turn on the computer, and only then look for the answer. Instead, we will use a mobile phone and find out everything right away.
That’s how most people think, and having recognized this already-established trend, most websites are optimizing for mobile phones today as well.
Social networks and various platforms have had their own versions for quite some time in the form of an application that you can download through the Play Store for Android or the App Store for Apple device users.
And we have to agree that it definitely facilitates doing business and satisfies our desire not to miss out on all that interests us.
Statistics about mobile internet traffic give us some very important information:
- In the US, consumers spend 90% of their mobile time on apps.
- Mobile internet has grown 504% in daily media consumption since 2011.
- In 2019 there were 3,986 million unique mobile internet users. The total number of active internet users is 4,388 million.
The conclusion is simple – mobile internet traffic is growing and it will continue to grow. And that is why it should be used to its fullest capacity.
Pop-ups are an important part of your marketing strategy and one of the most effective ways to catch visitors’ attention.
To fulfill their purpose, they must be mobile-responsive, as should the rest of your website.
In this article, we will show you how to create high converting mobile pop-ups for 2020.
Why is important to have mobile responsive pop-ups?
Everything on your website affects your ranking in Google search. The factors that determine who takes the highest place in the results are numerous and they change almost every day.
But still, some factors remain, such as:
- Page load speed
- Legibility of the text
- Keywords matching option
- User-friendly experience
- Low bounce rates
Primarily, people do not want to waste their time waiting for your website to load.
You can also create a bad experience for visitors if they come to your website and a pop-up appears that they can’t remove or if they can’t understand what you wanted to convey because the dimensions are not mobile-friendly.
You will create the impression of being unprofessional at the very beginning and people will leave your website without ever returning to it. This again brings lower ranking on Google and all in all creates a cyclical process, which in this case will negatively affect your business.
And you certainly don’t want that.
Mobile pop-ups should be used to reach higher and better goals, nothing less.
And here is how to get there successfully!
1. Choose an adequate pop-up tool
To design high converting mobile pop-ups you need a tool that will make this process easier and save you time, not the other way around.
There is no need to have the knowledge of developers or designers in order to use them because there are tools that operate on the principle of simple drag and drop interface and are intended even for the beginners.
Select a pop-up tool that includes the option to create mobile responsive pop-ups. This is very important.
One such tool is Poptin, with the help of which you can make amazing mobile pop-ups in minutes.
2. Make the design of mobile pop-ups visually appealing
In 2020, people are already used to the fact that marketers would try their best to sell their service or product to them. So, they are inclined to almost automatically reject such offers.
However, what you can do is create a mobile pop-up that will both be in contrast with everything and draw the attention of your users more effectively.
Your pop-up may fit with the visual identity of your website, but it may also be a little different, more noticeable.
Take advantage of the options available to you and change fonts, colours, and backgrounds to create the perfect set that catches everyone’s attention and makes you look at it and find out more about what is on offer.
In this example, you can see how the most important segments are highlighted. The number itself, which indicates the rate of discount, is in bright red and it is much larger than all the other text placed on the pop-up.
The call-to-action button clearly stands out from the rest and literally calls for action that will provide the visitor with a certain privilege.
With offers like this, you are much more likely to succeed in expanding your email list and generating sales, as you give your target group extra value but also reward it with a big discount.
3. Show the irresistible offer
When you are into business, you need to know the ones you are addressing. Of course, we are talking about your target group.
Only when you are aware of the desires and needs of your audience can you define a great offer that they will not be able to refuse.
Some of these offers may be:
- Subscription to your newsletter
- Invitation to participate in a giveaway
- Opportunity to take advantage of the discount
- Action like 2+1 free product
- Download an e-book or online course
In accordance with the affinities of the audience, you also need to determine the offer which you will use to form a catchy copy on a mobile pop-up.
4. Use the clear CTA button
The CTA button should not contain more than a few words. These can be words like “Submit“, “Sign me in“, “Subscribe“, and similar.
It can also be “Send me the coupon” as we saw in the example above.
It is just a click away from the action we want the visitor to take, and that is why the CTA button should be clear and simple.
Remember to set it apart from the rest of the mobile pop-up by making it more effective and in contrast with the overall colour scheme of the window.
5. Do not cover entire screen space
Despite wanting to draw the visitor’s attention to your offer, a mobile pop-up should not take up the entire screen. Especially as screens on mobile devices are far smaller than on desktops.
First, it is very possible that you will confuse a visitor because they will suddenly no longer see the page they were on, and it is very likely that they will decide to leave your website.
Second, you need the “X” button to be visible enough if you want to give your visitor an option to turn off the pop-up and continue where it left off.
As in the following example, leave enough space for your website page to be seen, and a well-designed pop-up will certainly be noticeable.
6. Use triggering options wisely
Let’s be honest, no one wants to see a pop-up as soon as he enters the website that doesn’t allow him to actually find what he came for.
That is when triggers come into action.
The best time to display your irresistible offer on a pop-up window is when a visitor has already shown some interest.
There are numerous triggering options that you can choose from.
Some of the most important ones are:
- After a certain number of seconds that visitor has spent on your website
- After scrolling a certain percentage of the page
- When clicking on some link, image, or any other element
- When a visitor starts to leave the website
Exit-intent technology is a very important item because it represents the last attempt to retain the visitor, and this is the time when you need to express some special value or USP (unique selling proposition).
What we are trying to say is that we do not want to annoy the visitor but to encourage him or her to take a specific action that is clearly defined by the CTA button.
7. Test, test, test…
In order to create converting mobile pop-ups, you need to test them and see which pop-up windows perform better with your audience.
Measuring results is extremely important, and it will give you important guidance.
A/B testing may be useful for this purpose. With this methodology, you can compare two or more different mobile pop-ups and, based on statistics, see which performs better for your given goal.
Most popup tools already offer this option as part of their features.
The Bottom Line
There are definitely some challenges when it comes to making converting mobile pop-ups, but as you can see, you can overcome them.
There is no reason to give up using them as they can really bring you many benefits and become a great part of your overall marketing strategy.
By following the tips in this article, your mobile pop-ups will help you not only achieve your business goals but also create a real user-friendly experience.
To make this whole process easier and create converting pop-ups, we suggest you try the Poptin pop-up tool and your first pop-up can be finished in minutes!
Aazar Ali Shad is an entrepreneur, growth marketer (not a hacker), and a seasoned SaaS guy.
He loves writing content and sharing what he learned with the world.
You can follow him on Twitter @aazarshad or aazarshad.com
Tags: digital marketing, high conversion rate, mobile, mobile popups, poptin, popups