No matter what kind of business you have, you definitely need good tools to make everything work smoothly and efficiently.
We know that you have probably read a bunch of different information on how marketing and SEO are of great importance and how they should be your top priorities.
And that is true, for sure.
But, you will get the real perspective only if you start working on improving them constantly.
Yes, we understand that consistency may seem challenging and may consume a lot of energy, but with the right tools, nothing will be such a huge obligation.
They will become real-time savers and help you achieve important goals that you set for your business.
Now, let us present you with some concrete marketing and SEO tools that you can start using right away!
SEMrush is a marketing and SEO solution that includes more than 20 different tools. They can help you with:
- Content marketing
- Competitive research
- Social media
It is intended for marketers and businesses that want to get their website traffic and selling on the next level.
The SEO SEMrush toolkit includes a technical SEO audit that will help you to analyze your web presence and see what you should improve. It also includes position tracking, backlinks audit, and analytics. SEO toolkit can help you to see which tactics will provide you with better organic traffic.
With a social media toolkit, you can reveal strategies of your biggest competitors. Using post booster, you can make your content on Facebook more viewable. SEMrush will save you time and allow you to schedule your posts on up to five different social media channels.
If you are a content creator, use content marketing toolkit to find out which topics are the most interesting for your target audience and use that in your advance right away. Find out and analyze how your content has performed judging by the behavior of your visitors and see what needs to be improved.
It is important to mention that SEMrush currently has the largest keyword base on the market, and if you want to get higher SEO rankings, this is something that deserves your attention, for sure.
Most important SEMrush features:
- Organic research
- Advertising research
- Keyword research
- Traffic analytics
- Product listing ads
- Market explorer
- SEO writing assistant
- Social media tracker
- Social media poster
- Content analyzer
- PPC keyword tool
Pricing: SEMrush offers three plans and an Enterprise plan as well for custom solutions. Both PRO and GURU plan you can try for free and see if it works for your business.
In the picture below, you can see which plan is intended especially for whom.
Ahrefs is a great tool for backlink prospecting, which is one of the most important factors for SEO.
And the best thing is that you can use this tool whether you are already an expert or just a beginner.
If you want to see the backlink profile of, for example, your competitors, you just need to type the URL and you will be able to see the links and the quality of the backlink profile itself. Ahrefs has a really fast backlink crawler.
When you use the backlink research, you will get the lists and insights of:
- Referring domains
- Broken backlinks
- Referring IPs
- Internal backlinks
As you can see, by using Ahrefs, you can create a powerful backlink strategy with much less time. Everything is organized and shown in the form of a clear report.
With this tool, you will also discover which keywords your competition is using.
If you choose to use Ahrefs for your business, you can get access to Ahrefs Insider on Facebook, which is a closed group with more than 10,000 marketers.
Their support team is available to answer your questions and to solve any possible issues.
Most important Ahrefs features:
- Organic traffic research
- Backlink tracker
- Paid traffic research
- Keyword explorer
- Advanced SEO metrics
- Website analysis
- SERP options
- Rank tracker
- Content explorer
Pricing: Ahrefs offers four different paid plans to choose from. For the first two, you can try out a 7-day trial period for the price of $7.
Moz is another marketing and SEO tool, and it is really great when it comes to on-site SEO. You probably already know how important it is to optimize every element on your website in order for everything to work flawlessly.
On-site or on-page SEO is crucial for a user-friendly experience, also.
Moz has a clear and organized dashboard. It detects different issues such as broken redirects and missing title tags. You will also be able to see how these issues affect your SEO.
After detecting certain issues, this tool sorts them by importance so you know which one you should fix first.
No matter how big your website is, Moz can crawl it really fast thus saving you a lot of time.
It crawls your website on a weekly basis and reports everything to you so you can solve it as quickly as possible.
You can use Moz for your own website or if you manage websites of your clients.
Most important Moz features:
- Website crawler
- Keyword research
- Backlinks queries
- On-page grader reports
- Scheduled reports
Pricing: Moz offers four different paid plans so you can choose which one suits your needs best.
Poptin is a CRO tool, which stands for Conversion Rates Optimization.
This tool includes:
- Engaging pop-ups
- Embedded website forms
- Automatic emails
With engaging and effective pop-ups and forms, you can generate more leads that can later be converted into real buyers.
No matter which one you choose (or if you choose both of them), you will get access to a simple editor with tons of options for customization.
You can change background and text colours, add or remove different fields, change the size, add images, and more.
You have to pay attention to the fact that people access the Internet through mobile and desktop devices both, so it is important to mention that every form and pop-up window you make through Poptin will be optimized for mobile and desktop.
The main purpose of these forms is that you can add a CTA (click-to-action) button and encourage visitors to take action.
By using pop-up windows, you can show them some great and irresistible offers, so they would leave their contact without any hesitation.
You can offer them webinars, courses, e-books, or access to your weekly newsletter and in that way stay in contact with your future buyers.
When you start communicating with them through email campaigns, you are building brand awareness and gaining their trust. Valuable content keeps them interested and build your credibility when it comes to your target audience.
Of course, you can use these windows to offer them a discount, free shipping, or remind them to pay attention to some current sale, also.
You don’t need to have a designer or developer experience to use and make pop-ups and other forms for your website.
In fact, you can create your first pop-up in just a couple of minutes. This marketing tool has an easy-to-use drag and drop editor.
And, if you want to make different types of pop-ups, you can choose between slide-in pop-ups, countdown boxes, screen overlays, and more formats.
Using effective windows that engage with your visitors, you can rapidly increase your conversion rates.
Most important Poptin features:
- Drag and drop editor
- High level of customization
- Advanced targeting options
- Advanced triggering options
- Smart exit-intent technology
- A/B testing
Pricing: Poptin offers a free plan and three paid plans as well. Based on the different characteristics they include, you can choose the best solution for you and your business.
The bottom line
Marketing and SEO are definitely very challenging parts of running any type of business. But when you become aware of how useful they can be, you know that there is no substitution for them.
No matter if you decide to run them on your own or to hire teams that would be responsible for marketing and SEO, it is always important to find the easiest but equally effective ways to use their full potential.
Fortunately, as you can see, today amazing tools are more available than ever and they have proven to be very powerful when it comes to dealing with common problems, but also time-efficient.
With the right tools, you can build great backlinking strategies, reveal your competitors’ techniques, find out every error on your own website or websites of your clients, and improve conversion rates rapidly.
Can you even imagine what you can do with engaging pop-up windows and website forms?
People need incentives to make a decision, and if you use Poptin, you can show them the privileges that you offer and encourage them to make an action right away.
Don’t allow yourself to miss out on something so important. Try using these tools, and watch how your conversion rates rise up!
P.S. If you’re looking for link tracking for digital marketing, you can always try Rebrandly URL Shortener to see the effectiveness.
Tags: ahrefs, moz, poptin, semrush, seo, seo marketing