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7 Reasons You Should A/B Test your Email Campaigns (+ What Elements to Test)

Guest Author
February 3, 2023
All, content marketing
Email marketing is one of the oldest and most effective internet marketing channels. Over the past decade, despite the emergence of new technologies, research shows it has returned the highest ROI for marketers and businesses alike. For every dollar spent on email marketing,…
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9 Best Pop Up Builder Software for 2023

Abbey Claire Dela Cruz
January 30, 2023
All, CRO
Many companies in today’s world still use target marketing to focus their marketing efforts on specific groups of customers who are likely to purchase their products or services. Pop ups help such companies to quickly reach a large number of potential customers, thereby…
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Micro-Segmentation In Marketing: What It Is + Examples

Poptin Team
January 26, 2023
All, e-commerce
One of the key strategies for achieving greater revenue is focusing your sales and marketing efforts on the right customers. To do so, customer segmentation is one of the standard practices followed by companies.  Segmentation helps brands divide their customer base into various…
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How to Build a Sales Funnel for SaaS Businesses

Didi Inuk
January 19, 2023
All, e-commerce
Running any business is no walk in the park, even more so a SaaS business. You’re constantly looking for opportunities to increase conversions and optimize your sales process. For this reason, a sales funnel becomes an important tool in your arsenal because it…
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The Importance of Email Security in Marketing

Guest Author
January 14, 2023
All, email marketing
Email security is a growing issue. When was the last time you read about a new email scam or phishing attack? Email scams climbed by 28% from February 2022 to March 2022 and 1,024% from April 2021 to March 2022. Email security is something…
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The Ultimate Guide to Lead Nurturing

Abbey Claire Dela Cruz
January 10, 2023
All, lead generation
In such a competitive business environment, every single lead generated is essential. You can’t afford to lose a potential customer because your team members lack the primary lead nurturing skills to close the deal. This is why it is essential to always have…
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11 Marketing Tips to Optimize Your Logistics Business

Poptin Team
January 8, 2023
All, email marketing
Logistics is a critical part of the supply chain management process and is proliferating.  According to an Allied Market Research report, the logistics market was valued at $7,641 billion in 2017 and is forecasted to surpass $12,000 billion by 2027, with a growth…
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7 Email Marketing Templates To Try Out This Holiday

Poptin Team
January 6, 2023
All, e-commerce
The holidays represent a significant sales opportunity. However, it is not that easy to attract the attention of holiday season buyers. With every brand putting up, special discounts, and deals on their products, you must do something different to stand out in the…
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Amazing Pop Up Teaser Ideas to Spike Up Conversions

Abbey Claire Dela Cruz
January 4, 2023
All, CRO
You need to convert potential customers on your site, so what do you do? You take advantage of how the human brain and its attention span work. If an attractive proposition pops up while you’re doing something, your eyes will be drawn to…
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The Top 5 Pop Up Builders for 2023

The Top 5 Pop Up Builders for 2023
Poptin Team
January 2, 2023
All, CRO
E-commerce is expected to rise to $5.9 trillion in 2023, with a whopping growth rate of 265% from $1.5 trillion in 2015. Crazy, right? This unyielding growth of eCommerce makes us all the more fascinated by how our tools and technology can somehow…
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Recent Posts

  • 7 Reasons You Should A/B Test your Email Campaigns (+ What Elements to Test)
  • 9 Best Pop Up Builder Software for 2023
  • Micro-Segmentation In Marketing: What It Is + Examples
  • How to Build a Sales Funnel for SaaS Businesses
  • The Importance of Email Security in Marketing

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