Tag Archives: customer retention

As customer acquisition is always quite challenging and money-consuming for every business (particularly a small one), it becomes essential to use specific marketing strategies and tactics that make customers return again and again. In this article, we’ll name the advantages of customer retention…

The SaaS industry is highly dynamic and volatile. Traditional businesses can use conventional marketing tools for lead generation and selling their products. For SaaS companies, on the other hand, things are a bit different.  Customer acquisition and retention are essential for SaaS companies…

Most businesses focus on acquiring new customers because they believe more customers equal more revenue. While that has some merit in it, it’s not 100% true. If you’re not retaining the customers you do acquire, customers are churning, and you’re losing money. And…