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Brevo Pricing Breakdown: Is it Worth It for Email List Growth?

Email marketing has been around for many years, and it is still one of the most effective ways to build leads and stay connected with your customers. In fact, according to data from Statista, approximately 333.2 billion emails were sent and received every day. 

This figure is expected to increase in the coming years, which is an indication that email marketing is still worth investing in if you want to grow your business and build relationships with customers and potential customers.

Brevo is an email marketing tool designed to help you take advantage of this type of marketing. Although an investment in this kind of software can be invaluable, you can’t help but wonder if  Brevo’s pricing is worth it for achieving list growth goals.

It’s important to understand the cost implications before you sign up. After all, marketing costs do have an impact on your profit margins.  

This article is designed to provide all the information you need to determine whether Brevo is right for you. 

What Is Brevo? 

Before delving into the pricing structure, you must have a good understanding of what Brevo is. 

In essence, Brevo is a SaaS software solution designed to help businesses build strong relationships with their clients and grow their bottom line through effective marketing strategies. 

It supports email marketing, SMS marketing, WhatsApp campaigns, live chat, chatbot, and more.

Breaking Down Brevo’s Pricing Structure

To take advantage of Brevo’s marketing platform and boost sales and leads through email marketing, you’ll need to sign up for a plan. There are four plans available, which we will discuss in greater detail in this section. 

Keep in mind that choosing the right plan will require an analysis of your company’s needs and preferences. All of Brevo’s plans allow unlimited contacts.

The Free Plan

This plan is designed to help you explore Brevo to see whether it would best meet your needs. At no cost, you can send up to 300 emails per day, gain access to customizable email templates, transactional emails, SMS and WhatsApp campaigns, and Brevo’s intuitive drag-and-drop editor. 

While this is definitely a great set of features to get you started, you might want to consider upgrading to a paid plan to enjoy even more features and take your email marketing campaign to the next level. 

You should also keep in mind that sticking with the free plan also means being okay with the Brevo logo appearing on all your emails. 

The Starter Plan

The next plan is a paid one and includes all the features offered in the free plan, plus the ability to send 20,000 emails or more per month, no Brevo logo, access to basic reporting features and analytics, no daily sending limit, and email support. 

It is designed for growing businesses hoping to increase their reach and expand their customer base through email outreach. 

Prices for the Starter plan start at $25 per month. If you choose to increase the number of emails, you will pay an additional fee. 

The Business Plan

Marketing managers and eCommerce pros can benefit from the Business plan. This package includes everything from the Starter plan plus the following: 

  • Advanced statistics
  • A minimum of 20,000 emails per month (can be increased, according to your needs, at an additional cost)
  • A/B testing
  • Telephonic customer support
  • Send time optimization
  • Marketing automation
  • Multi-user access

The Business plan costs $65 per month (or more, depending on the number of emails you need to send per month). 


BrevoPlus is designed for larger enterprises that have specific needs. Pricing will be based on your unique requirements. 

In general, you can expect to have access to enterprise-grade security, personalized customer support, sub-account management, advanced integrations, a flexible contract, and tailored onboarding. Again, pricing will depend on the volume of emails you need to send each month. 

Which Plan Suits You?

Deciding which plan to go for is the first step to revolutionizing your email marketing strategy. While it might be tempting to go for the free plan or the most affordable, it’s important to remember that the features offered by these plans are often incredibly limited. 

That means that you may not be able to fully enjoy the benefits of email marketing by limiting yourself to a smaller number of emails per month. 

On the flip side, if you go for a plan with 40,000 emails per month but only end up sending 10,000, you are definitely overspending. 

To determine which plan to go for, it’s important to assess the size and nature of your company. If you run a startup, for example, it might be a good idea to start with the free plan as you build momentum.

However, if you run a small business and are hoping to expand your operations, then the Starter plan is a good idea. Suppose you run a marketing company or have a large business handling your marketing in-house. In that case, you should consider the Business or BrevoPlus plans. 

Is It the Right Plan for You?

As we have mentioned already, it’s important not to focus on cost alone but to assess the unique characteristics and requirements of your business. Look at the features offered for each plan and determine whether that is something you can do without or something that is essential to your business’s success.

There is a great price calculator on Brevo’s pricing page that allows you to calculate the cost of adding on a certain number of emails per month for each plan. 

You can also get in touch with the company to learn more about each plan and have a professional help you decide which package would be most suitable for your company. 

Automate Your Strategy with Popups

Did you know that adding popups to your email marketing strategy can be extremely beneficial? 

Using popups to automate your email marketing approach can substantially improve the effectiveness of your campaign. The truth is that popups provide an opportunity to interact with your intended audience in real-time. You can quickly capture visitor information and boost your number of leads. 

Furthermore, targeting and segmentation based on demographics, consumer behavior, or preferences are possible with automated popups. This tailored strategy makes your emails more relevant, increasing the odds of conversion.

Automation also makes A/B testing easier, allowing you to fine-tune your email marketing strategy by examining performance data. This can result in better email content and increased levels of engagement.

Popups can also be strategically timed to display at important points in the user’s journey, such as when they enter or exit, to maximize their impact.

Poptin is an advanced tool designed to help you create customized, engaging popups. Because it integrates seamlessly with Brevo, you can pair the two to truly maximize your marketing campaign and boost your sales through lead generation and conversion. 

Like Brevo, Poptin also offers a free plan that you can use to try the software out for yourself. There are also paid plans as well that are designed to provide more functionality. Prices are as follows:

  • Basic Plan – $20 per month, billed annually (10,000 site visitors per month) 
  • Pro Plan – $47 per month, billed annually (50,000 site visitors per month) 
  • Agency – $95 per month, billed annually (150,000 site visitors per month) 

Final Thoughts

Brevo is a valuable tool to help boost customer engagement and build strong relationships with them. This can have a tremendous impact on your bottom line, making the extra spend on Brevo worth it. 

When paired with Poptin, Brevo can take your marketing strategy to the next level. Poptin can pair with other email marketing platforms as well, so be sure to check it out to make sure that you are getting the most out of your marketing strategy.

To learn more about Poptin, get in touch with us today or sign up for any of our plans to experience our popup builder for yourself.  

Idongesit ‘Didi’ Inuk is a Content Marketer at Poptin. She's driven by conversations about technological products and the impact they have on the people they're created for.