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As an email marketer, you want every subscriber to have a positive and inclusive experience when engaging with your campaigns. But if your emails aren’t designed with accessibility in mind, you risk excluding a large percentage of your audience with disabilities. This is…

Email marketing is a valuable strategy that benefits businesses and individuals alike. It allows you to connect with your audience and share valuable content directly. If you’re new to email marketing, don’t fret. This guide will take you through the basics, step by…

A fiercely competitive market means that businesses must have strategic efforts that are targeted at reaching specific goals such as customer acquisition and retention, in order to stay relevant in today’s world.  Email marketing remains one of the most effective marketing strategies for…

Are you looking to supercharge your business and drive more leads and conversions? Well, you’re in luck! Email marketing, combined with strategically placed popups and exit-intent popups, can work wonders for your business.  In this guide, we’ll walk you through the process of…

In such a competitive business environment, a growing company needs to use every tool at its disposal to stay one step ahead of its competitors. This means having a great email marketing strategy is essential. There are so many awesome email automation platforms…

You could do most things right with your marketing or business strategy and still notice that your conversion rates are plummeting. Your customers might be checking out your products, browsing through multiple pages of your website, and asking questions about new collections via…

ActiveCampaign is an effective email marketing tool that can help businesses of all sizes streamline their efforts and drive sales. However, like all email automation software, it will cost you.  Considering the many benefits this tool offers when paired with a popup generator…

Managing a Shopify store can be fun, but it can also be very challenging if you don’t know which apps to use to make the process more enjoyable. In this article, we’ll show you 15 must-have tools for growing and scaling your Shopify…

You might believe that email marketing has become redundant, but as we step into 2023, it remains a crucial part of digital marketing strategies. Emerging technologies have impacted many industries in the 21st century and have also transformed how businesses connect with their…

There are several ways to reach your customers and pitch your business offerings. Each channel has its own promise and unique advantage. However, there is one place where you are guaranteed to get their maximum attention and response — your prospect’s inboxes. One…