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Cinco de Mayo, a celebration of Mexican heritage and culture, has grown into a widely recognized event in many parts of the world. While often mistaken for Mexican Independence Day (which is actually celebrated on September 16th), Cinco de Mayo commemorates the Mexican…

Email deliverability is the ability to get your emails delivered to the inbox of your subscribers (not the spam folder). In other words, it’s about making sure your carefully written marketing emails actually reach your audience’s main inbox and avoid getting blocked or…

Already using Mailchimp but struggling to grow your email list? You’re not alone. While having a powerful email marketing platform like Mailchimp is a great first step, the real challenge is consistently attracting new subscribers. In this article, we’ll cover seven practical strategies…

Many merchants have used Klaviyo for their email marketing requirements. However, most people get put off by the pricing. Of course, online merchants have many options available to them, so Klaviyo isn’t the only one. Still, it’s important to know what Klaviyo is…

Email marketing is one of the most cost-effective and powerful ways to reach and engage your audience. With over 4 billion people using email globally, the potential for businesses to reach their target market is immense. However, many marketers fail to recognize that…

Did you know that 47% of email recipients open an email based solely on its subject line? That’s a staggering number and highlights just how crucial subject lines are in the success of your email marketing campaigns. A carefully crafted subject line can…

Have you ever sent out a perfectly crafted email campaign, only to find that a chunk of your emails bounced? As an email marketer, it’s disheartening to see your hard work go to waste. Bouncing emails are like invitations to a party that…

Do you want to learn how to launch a holiday email marketing campaign? If so, you’re in the right place! There’s no question that the holidays are an excellent time for brands to connect with customers, skyrocket sales, and build brand loyalty. But…

Did you know that email marketing offers an average ROI of $42 for every $1 spent? (Source: Litmus)  That’s a powerful return that showcases the potential of email marketing as a highly cost-effective channel. A well-written email marketing campaign can be the difference…

The holiday season is a prime time for email marketing, as businesses ramp up their campaigns to capture the attention of shoppers looking for gifts and deals. However, the intense competition and high volume of emails can make it challenging to stand out.…