Social media has become the center around which brand management is run. A solid social media presence is essential to building your brand. It’s not just about being present; your audience wants a genuine connection. An engaging brand means you’re
The consumption of digital media has only seen an increase in the past few years. Statistics suggest that by 2022, people will consume digital media for up to eight hours every day. Email and social media offer certain pros and
Influencer marketing from being an ancillary marketing method has now become an 8-10 billion dollar industry worldwide. Why? It works wonders for businesses! Here are some more stats should you doubt the potency of influencer marketing in e-commerce. 89% of
A few years ago, people started adapting to online marketing through social platforms. Back then – about a decade ago – marketing was less unsophisticated, and Facebook’s algorithms were less demanding. Today, marketers have to bypass many algorithms if they
Not every website visit has real business value. You can work day and night to attract people to your pages, but if they aren’t the right people in the right frame of mind, then you’ll come away with zero sales.
If you’re involved in digital marketing, you’re almost certainly utilizing social media to generate leads and sales. Don’t believe me? Just look at the statistics. Pew Research Centre found that 79% of parents on social media reported looking for information
Adding video to your social media marketing strategy can be a game-changer. If done right, it will help boost your business to new heights. If you don’t have video anywhere in your strategy, then you’re falling behind. But don’t worry
The human brain is highly receptive to images and videos. Such content is committed to memory and retained for a longer time. In recent years, brands have realized this trend and started leveraging the power of video in their marketing campaigns. The
There are many stages related to creating a Facebook campaign, which positively influences its success. Setting the correct objective, a good copy for your ad, high-quality images with the right call to action, a short and focused landing page, etc.
After you create your Instagram profile and make it to your taste, the next step is to cash in on all the hard work. To monetize those hard-earned likes and comments, you need to pay attention to a range of