As an email marketer, you want every subscriber to have a positive and inclusive experience when engaging with your campaigns. But if your emails aren’t designed with accessibility in mind, you risk excluding a large percentage of your audience with disabilities. This is…

Email marketing is a valuable strategy that benefits businesses and individuals alike. It allows you to connect with your audience and share valuable content directly. If you’re new to email marketing, don’t fret. This guide will take you through the basics, step by…

So, you’re interested in making sure that your marketing efforts aren’t just efforts. You want them to produce results. Results that can get your sales numbers up and keep the bottom line growing.  If you’ve turned to lead generation in order to achieve…

You’ve heard this over and over again. Popups are annoying, they interrupt the shopping experience and throw people off.  While they have a bad reputation for being pesky, popups are still one of the most effective ways for businesses of all sizes to…

In the world of marketing for new businesses, lead generation is the holy grail. The use of almost any lawful strategy that can attract new or potential consumers is worthwhile. However, just as in any other industry, business owners and service providers must…

The idea in the online business world is to attract as many visitors or potential customers as possible for a particular business to expand. We can assume that this was much more difficult to do before the so-called pop-ups appeared on the market.…

If you’re looking for a highly effective way to capture leads, boost conversions, and engage your website visitors, you’ve probably stumbled upon popups. Popups, love them or hate them, are one of the most effective tools for capturing new leads and enticing visitors…

Popups are more than just flashy windows that appear on websites while a person browses through. When used creatively, popups have a lot of merit to businesses, blogs and even e-commerce stores. One of the best ways to design them is to use…

A fiercely competitive market means that businesses must have strategic efforts that are targeted at reaching specific goals such as customer acquisition and retention, in order to stay relevant in today’s world.  Email marketing remains one of the most effective marketing strategies for…

Are you tired of paying high fees for using Intercom? Is your business in need of an advanced yet simple-to-use customer relationship management solution? Intercom is a great customer communication platform, but it can be challenging to customize, and the pricing is just…