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In the world of marketing for new businesses, lead generation is the holy grail. The use of almost any lawful strategy that can attract new or potential consumers is worthwhile. However, just as in any other industry, business owners and service providers must…

You could do most things right with your marketing or business strategy and still notice that your conversion rates are plummeting. Your customers might be checking out your products, browsing through multiple pages of your website, and asking questions about new collections via…

As digital marketers, the browser is our primary tool, our gateway to the Internet. If you belong to the sixty percent of our blog readers who use Chrome as their default browser, most likely, this post will help you improve your work practices.…

Once upon a time, we lived in a world where website masters bombarded their visitors with annoying popup ads. It ruined the online experience and forced millions to integrate ad blockers into their browsers. Fast forward to today, and you have brands using…

The automotive industry is competitive, with several companies battling for industry superiority. This competition has made it necessary for companies to come up with strategies that will give them an edge over other competitors. This article highlights some automotive marketing strategies you will…

Responsive search ads (RSA) are an amazing ad format, which offers extensive automation in the most relevant ad delivery. It’s really effective, and Google is highly encouraging advertisers to use it. However, when we test it with the traditional approach, it seems to…

With more businesses going online, it has become more challenging for any business to succeed. To know your enemy, you must become your enemy, as highly believed in by Sun Tzu. This is also applicable when it comes to the digital world. Why…

You can increase brand awareness, establish authority, and reach new audiences with effective influencer marketing tactics. They increase the number of visitors to your website and introduce new clients to your products and services. In this article, you’ll discover four actionable tactics for…

A growth strategy is your plan of action to get a bigger cut of the market share than you’ve got at the moment. A website growth strategy is your strategic plan to get a heftier chunk of website traffic and activity than you…

The e-commerce sector is one of the most growing in the IT area. Impact of the Covid grew the importance of online purchases. According to Statista.com e-commerce sales worldwide amounted to 4.28 trillion US dollars in 2020 and e-retail revenues are projected to…