More than a recognizable name and distinctive logo, a brand — your brand — encompasses how people regard you whenever and wherever they interact with your business. So, it includes impressions within and outside of your control. Think of your
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5 Proven Tips to Set Your Brand Apart From Your Competitors
Regardless of your niche, calling today’s business landscape “competitive” would be an understatement. With so much competitor content, it’s becoming increasingly difficult to set yourself apart as a brand and catch your customers’ attention. It’s no longer a matter of
How to Create a Customer Feedback Portal
Where would our companies be if we didn’t listen to our customers? In the graveyard of failed businesses, that’s where. Customer feedback is essential for delivering products and services to your customers that they actually want to pay for and
How to Create a Powerful Conversion Funnel
Marketing funnels provide structure to your customer acquisition strategies. Designing and developing an efficient conversion funnel requires careful planning. You need to conduct competitive analysis, devise audience engagement strategies, select the most appropriate platforms for engagement, and more. This guide
5 Photography Marketing Ideas That Will Catch Your Customers’ Interest
Marketing is one of the most challenging parts of the photography industry. You need to know how to market strategy in order to capture the attention of potential online clients and do an excellent job at marketing your brand while
9 Ways To Do Comprehensive User Research [Complete Guide]
![9 Ways To Do Comprehensive User Research [Complete Guide]](https://www.poptin.com/blog/wp-content/uploads/2021/04/9-Ways-To-Do-Comprehensive-User-Research-Complete-Guide-723x334.png)
User research is one of the most important activities for early-stage companies and their products. All of your team’s hard work won’t matter if the product you create isn’t of value to anyone. For this reason, it’s crucial to perform
7 Proven SaaS Marketing Strategies for Lead Generation
The SaaS industry is highly dynamic and volatile. Traditional businesses can use conventional marketing tools for lead generation and selling their products. For SaaS companies, on the other hand, things are a bit different. Customer acquisition and retention are essential
Advanced Facebook Ad Tools to Increase ROI
There are many stages related to creating a Facebook campaign, which positively influences its success. Setting the correct objective, a good copy for your ad, high-quality images with the right call to action, a short and focused landing page, etc.
Major Factors to Increase Domain Authority in 2021
Almost all the web owners are familiar with the domain authority and the benefits of increasing it. There are a lot of efforts required to increase the domain authority of a site and usually, it takes months and years to
Why Customers Abandon Shopping Carts and How to Curb it
Facebook introduced the ‘Like’ button in 2009. It was envisioned to be a harbinger of online positivity and goodwill. However, we all know what it turned out to be. The ‘Like’ button can be touted to be one of the
