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DirectIQ Alternatives That Can Encourage You to Switch

If you’ve been using DirectIQ, you know that it helps you send emails quickly. The dashboard is easy to use, and it offers free templates, social media tools, and much more.

However, it might not have every feature you want. On top of that, it charges you based on how many emails you send. This can get expensive if you bulk sends or like to remind people about their abandoned carts, etc.

Therefore, these eight DirectIQ alternatives might be better suited to your needs. Check them out below:

1. GetResponse

GetResponse is quite easy to use and is a favorite email marketing tool for many. It combines robust features with a customizable interface to give you the best of everything. We’re sure you can get a lot of use out of it.

directiq alternatives email marketing


Those who require advanced segmentation and want to personalize their email marketing tool are sure to appreciate GetResponse. You get a CRM and social media marketing, which makes it easier to do it all from one location.

If that weren’t enough, you find that it’s easy to create emails with the templates. When you want to make your own, this is also available. Plus, there is A/B testing, which helps you determine which style people like more for future campaigns.

GetResponse Features


  • Can create marketing funnels
  • Excellent user interface
  • Free courses on email marketing


  • Overwhelming to navigate
  • Takes longer to get going (learning curve)
  • Not much email template customization


GetResponse Pricing

With GetResponse, you have four plans. Basic is $15 a month for 1,000 contacts. You get unlimited landing pages, autoresponders, and regular email marketing.

Plus costs $49 a month for 1,000 contacts and offers the same features as Basic. With that, you also get five sales funnels, five workflows (email automation), and three users.

Professional comes next at $99 a month for 1,000 contacts and includes the Plus features. You also get paid webinars, web push notifications, and much more.

Max is a custom plan, which is flexible and personalized for your needs. The features are limitless and include migration support, transactional emails (paid add-on), and much more.

Who is this for?

We feel that GetResponse is great for anyone who wants to be walked through the steps of creating their campaigns. As you get more familiar, you can ignore those tips and get things done your way.

2. Revue

Revue lets you make amazing newsletters with just a few clicks. That means it’s easy to create communications for your followers. However, it’s a bit different than other DirectIQ alternatives on the list.

directiq alternatives email marketing


Since it is a newsletter service, Revue isn’t like normal email marketing software. However, you can use it to create and send a personal newsletter with links, images, and text. Primarily, it’s great for social media managers, influencers, and other companies.

Revue Features

We like that it is a cool solution for communicating and sharing with your audience. However, it does take some getting used to. For example, you must sign up with a social media platform and connect your account to various apps like Facebook and Google+. Then, you can create newsletters and send them.


  • Easy to use
  • Import contacts from MailChimp
  • Very inexpensive


  • Not traditional email marketing software
  • Stripped-down editor


The pricing structure is a little confusing. While it’s free to create and post them, you do pay 5 percent when people click on the newsletter or sign up for it.

Revue Pricing

Who is this for?

We feel that Revue is ideal for startups, small businesses, and thought leaders who want to send newsletters to followers and don’t have many resources right now.

3. SmartrMail

If you own an online store, then SmartrMail is the email marketing software for you. Though it only works with Bigcommerce and Shopify accounts, it’s impressive for those people because it is hyper-personalized to meet all of your needs.

SmartrMail Welcome


With SmartrMail, you can send great emails within minutes, and they include product lookup. Add your favorite or top products with descriptions and images.

SmartrMail Features

If someone left without buying what was in their cart, you can use the abandoned cart email series. It’s easy to send up to three with recommended products to increase orders.

On top of that, you also get email automation with welcome emails, win-back campaigns, and others. 


  • A/B testing available
  • Autoresponders included
  • WYSIWYG email editor


  • Only available for Shopify and Bigcommerce store owners
  • Takes time to deliver emails
  • Limited segmentations


The Standard plan starts at $19 a month and allows 12 emails per subscriber. With that, you get live chat support and all automation.

From there, you have the Unlimited plan at $99 a month. This includes unlimited sending, send boost, smart A/B testing, and much more.

SmartrMail Pricing

Who is this for?

eCommerce store owners on Bigcommerce and Shopify can use this email marketing software. However, if you don’t have one of those accounts, this solution doesn’t work for you.

4. FeedBlitz

FeedBlitz is an integrated email marketing software that includes social media and RSS. Founded in 2005 by Phil Hollows, it lets blog owners convert blog and feed updates into targeted email newsletters

FeedBlitz Welcome


Though FeedBlitz has many features, it doesn’t primarily focus on email marketing solutions. While it’s possible to do that, it’s more about RSS feeds and the rest.

You do get simple email marketing tools to create emails quickly. Plus, you can automate everything to send out a communication when you share posts online.

FeedBlitz Features

When it comes to social media sharing, FeedBlitz shines. You can embed share buttons into your emails and RSS feed right from the dashboard. On top of that, it’s easy to automate the sharing of new blogs to make life easier.


  • Email customization
  • More scheduling options than other DirectIQ alternatives
  • Can import subscribers from other sources


  • Challenging to pay for service each month
  • Confusing interface


The pricing structure for FeedBlitz is based on how many subscribers you have. Plus, you can save money by paying annually.

FeedBlitz Pricing

Who is this for?

We feel that FeedBlitz is ideal for blog owners who want to automatically convert feeds and blog updates into newsletters.

5. Mailjet

With Mailjet, you get a midmarket email marketing software solution. It offers enough functionality without being too much. However, since it doesn’t have robust features, it might not be for everyone.

Mailjet Welcome


Though it has many features, it also lacks in certain areas, such as segmentation and email automation. However, it does offer a step-by-step process for creating emails. There are various templates available, too.

Mailjet Features

You may find that it’s easy to create emails, and there’s effortless contact migration. If you’ve already used something else, switch to this one quickly.


  • Set-up guide for assistance
  • Transactional templates
  • Collaborative editing for emails


  • No live chat/phone support
  • Less autoresponder functionality than other DirectIQ alternatives
  • No segmentation


The forever-free version allows 200 emails to be sent a day with 6,000 a month. You get unlimited contacts, advanced stats, an advanced email editor, and more.

Mailjet Pricing

Basic is $9.65 a month for 30,000 emails and no daily limit. With it, the Mailjet logo is removed, and you have online support.

Premium costs $20.95 a month for 30,000 emails and no daily limit. You get saved and linked sections, marketing automation, A/B testing, and much more.

Enterprise is a customized price based on your specific needs. Therefore, features can vary.

Who is this for?

We feel that Mailjet is sort of just an all-around jack-of-all-trades type of email marketing solution. Though it does have email automation, it isn’t the best and may not be ideal for those who need more for their campaigns.

6. Sendlane

Sendlane was founded in 2013 by Anik Singal, Jimmy Kim, and Zakariah Meftah. These digital marketers were never satisfied with what was on the market and created their own version. Let’s see how it compares to other DirectIQ alternatives.

Sendlane Welcome


While Sendlane offers autoresponders and email broadcasts, it also has other features to make life easier. The drag-and-drop editor is highly polished with no layout problems or lag. 

Plus, you can control each aspect, and the elements are all to the left for easy viewing. However, there aren’t very many templates available. The quality is there, but we wish there were more!

Sendlane Features


  • Innovative design
  • Smooth landing page and email editors
  • Real-time tracking for events


  • Lacks A/B testing options
  • Can be more expensive than other options
  • Drawn out campaign creation


With Growth, you can have 5,000 contacts at $99 a month. You have all the features, access to live chat/email support, and onboarding assistance.

Professional costs $249 a month for 10,000 contacts, and you also get every feature. Plus, there’s a dedicated success manager, program reviews, and much more.

If neither of those sound good, consider the Starter Pack. It gives you six months of service and training for a one-time price of $497.

Sendlane Pricing

Who is this for?

We believe that Sendlane is ideal for digital marketers. If you don’t require tons of unnecessary features and crave email automation, this is the tool for you.

7. Cakemail

Created in 2007 by Scott Cohen, Cakemail focuses on helping small companies change their communities. With the right tools, you can easily engage with your customers. Plus, if you’re a reseller, you get white-label email marketing software solutions to meet your needs.

Cakemail Welcome


With Cakemail, you have many features. For example, you can create amazing emails, regardless of the device. On top of that, you have no issues with email rendering. This means images don’t disappear, the background stays visible, and everything is just how you wanted it.

Cakemail Features

You’re sure to be impressed with the segmentation options. That way, you can define your target group and send emails to the right people.


  • Easy to import contacts
  • Dynamic personalization and content
  • Advanced segmentation


  • Pricey as you get more contacts
  • Always limited as to how many emails you can send a month


With Cakemail, you get a forever-free plan with one list, 2,000 contacts, and the ability to send 12,000 emails a month. There are basic templates and a knowledge base for support.

Cakemail Priving

Growth costs $7 a month for up to three lists and 75,000 contacts. You can send 12,000 emails a month and have over 600 templates. Plus, the Cakemail logo is removed, and chat/email support opens up.

Premium is $199 a month for unlimited lists at 100,000+ contacts. You get all the perks of Growth plus optional IP for dedicated sending.

Who is this for?

We believe Cakemail is ideal for small companies that want to engage with clients and build relationships. However, it might not work as you grow because it gets pretty expensive with more contacts.

8. TotalSend

Those who prefer to send SMS messages are sure to like TotalSend. Though it isn’t like traditional email marketing software, it can help you boost your business and get going faster.

TotalSend Welcome


With Bulk SMS, you can talk to customers with a personalized message. On top of that, there are shortcodes, which allow you to engage easily and quickly with your client base.

TotalSend Features

If that weren’t enough, you can create landing pages for your website. It’s also easier to shorten URLs for text messages!


  • Offers ability to have mobile coupons and keywords
  • Mass texting available
  • Two-way messaging enabled


  • Not an email marketing solution
  • No email automation (as you can’t send emails)


The pricing for TotalSend is solely based on how many contacts you have.

TotalSend Pricing

Who is this for?

Primarily, TotalSend focuses on sending SMS messages, not emails. If you want that for your business, this can be a great tool.


We know how hard it is to find DirectIQ alternatives, which is why we created this comparison. Now, you have all the information necessary to make a good decision for your company.

If you’re still not sure what to pick as your email marketing software solution, consider using free trials and free plans where possible. That way, you get a better idea of what it can do and how scalable it is. 

Email is still the best way to contact people. Without the right email automation solution, you’re left doing it all yourself. This gets challenging, but now it doesn’t have to.

She is the Marketing Manager of Poptin. Her expertise as a content writer and marketer revolves around devising effective conversion strategies to grow businesses. When not working, she indulges herself with nature; creating once-in-a-lifetime adventures and connecting with people of all sorts.