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  Sales funnel is one of the central elements in the world of digital marketing. It details your step-by-step process in ushering visitors into becoming paying customers. If this is the first time you’ve heard of a sales funnel, it’s like an inverted…

When we say your leads become your customers, that sounds very simple. However, the reality is that lead generation is a very complex task considering that only 4% of website visitors are ready to buy. Fortunately, however, there are tools that can help you…

Whether you’re a startup or an established business in your respective industry, it is always in your best interest to reach out to your customers and create the best possible buying experience for them. Although this job isn’t a walk in the park and definitely requires…

Providing high-quality timely assistance is vital for client satisfaction. As stated in the research by Bain & Company, more than 80% of businesses can grow their revenue if they prioritize customer support. With the rising popularity of social media and diverse messengers, customer…

You’ve already opened an online store on the world’s most famous e-commerce platform but you still have a feeling that you can raise your sales to an even higher level? Well, it is because you are absolutely right! The sales cycle itself is…

Picture this: the CEO of a reputable company fills up a form on your site to download an eBook, and after you reach out to them and tell them about what your company does, they respond favorably. Score! So you email back, hoping…

The success of many companies relies on their ability to write winning proposals. This becomes difficult when you have processes that are slow or confusing. In many cases, a proposal has to go through several hands before it’s passed off to the client.…

Email marketing is the bread and butter for many brands that have figured out how to use it to grow their customer base. It’s the ideal tool for growing relationships with your current customers and nurturing leads into paying clients. However, there’s another…

Quite often in life we come to important insights precisely at moments when not everything is going smoothly. And like many important insights, the ones I will tell you about in this post have come in moments of reflection and deep thought about…