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Are you struggling to generate quality leads for your B2B business? Does it feel like you’re putting in a lot of effort without seeing any tangible results? You’re not alone. Many B2B companies face challenges when it comes to lead generation. Whether it’s…

Email marketing is one of the oldest and most effective internet marketing channels. Over the past decade, despite the emergence of new technologies, research shows it has returned the highest ROI for marketers and businesses alike. For every dollar spent on email marketing,…

One of the key strategies for achieving greater revenue is focusing your sales and marketing efforts on the right customers. To do so, customer segmentation is one of the standard practices followed by companies.  Segmentation helps brands divide their customer base into various…

Running any business is no walk in the park, even more so a SaaS business. You’re constantly looking for opportunities to increase conversions and optimize your sales process. For this reason, a sales funnel becomes an important tool in your arsenal because it…

Whichever industry you’re in, you must provide your sales team with qualified leads at the top of the funnel. Making an optimized onsite experience using B2B pop ups that gather leads, encourages customers to make a purchase, and ultimately expand your brand is…

Analyzing how your business is performing is a crucial aspect you need to consider regardless of the nature of the business.  However, when running a SaaS company, there are multiple metrics that you need to analyze before you come up with a clear…

The global software as a service (SaaS) industry in 2022 is rapidly growing at an average rate of 18% year-on-year with an estimated market value of $172 billion.  Thus, to survive and thrive, you need to have a solid approach and methodology for…

Are you an entrepreneur looking to set up a Saas Business? When it comes to starting a Saas (software as a service) business, there are a few things you need to know in order to get started. In this post, we’ll outline some…

Bill Gates once said that software is a great combination between artistry and engineering. Software development trends can be defined as the top software development technologies that are on their way to conquering or dominating the coming times. These include automated code reviews,…

While digital marketing keeps trying to reinvent itself every year, the simple truth is that there are some basic marketing principles that are not likely to change until Elon Musk’s Neuralink becomes the new normal.  What does change year after year is the…