There’s a good reason that mobile exit intent popups have become popular in recent years. Are you new to the concept? Don’t worry; we’re here to give you the low-down. We’ll equip you with the knowledge to build a popup that works.
What is a mobile exit intent popup?
Screenshot taken from modcloth.com
Mobile exit intent popups are small windows with a message that springs up on your mobile phone screen when you are about to exit a website. Usually, these messages contain offers, coupons, information or other marketing materials that inspire you to take action.
You’ve probably seen them when you’re online shopping and start to hesitate or change your mind. The technology is super smart – it appears when certain triggers occur. This could be a change in the user’s mouse movement, speed, or scroll behavior. That’s right – the algorithm knows what you’re thinking just from how you move your cursor.
These website popups aim to catch your attention before you make a run for the exit. They give you an enticing reason to stay and take action. Like buy whatever’s in your online cart, or sign up for an email newsletter in exchange for 10% off your next purchase.
Mobile exit popups aren’t only effective on desktops. They’re also a useful tactic in mobile commerce, being completely compatible with mobile devices (although you’ll need to alter your popup for mobile users).
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12 Things You Need to Know About Mobile Exit Intent Popup
In this article, we will cover 12 things you need to keep in mind when you’re designing your mobile exit intent popup strategy. While it might seem like a ridiculously simple concept to wrap your head around, it does take a little forethought and planning.
We will cover why the exit intent popup was created, the advantages of this type of popup, and what can activate it. We will also talk about how you can create your popups and steps to avoid when doing so.
The exit intent popups were developed in the early 2000s
The idea of exit-intent popups first cropped up in the early 2000s alongside Britney Spears and Jenifer Lopez. But they skyrocketed to popularity about a decade later, along with conversion rate optimization. Companies were beginning to find different ways of increasing their e-commerce stores’ conversion rates and exit intent popups came to their rescue as one of the most helpful methods.
There are some big advantages to using mobile exit intent popups
Screenshot taken from thetreecenter.com
There are a bunch of benefits to using mobile exit intent popups, including:
- Reduced bounce rates: Mobile exit intent popups can help you reduce your e-shop’s bounce rates. They can keep your users from straying to other websites in search of better deals. You can keep your customers engaged with your content and product offers and generate more leads.
- Higher conversion numbers: Mobile exit intent popups can be a great way to increase your website’s conversion rates. They offer a last-minute offer and an enticing reason for your visitor to buy from your website.
- Better user engagement: The power of mobile exit intent popups can be used to engage website visitors in a way that is targeted and personalized. Ultimately, this engenders higher customer loyalty and retention rates.
Pressing the back button can activate them
You can use coding to trigger a pop-up whenever the website visitor presses “Back” in order to leave the website. Using coding, you can set the popup to display when the user presses “Back” to leave the website. This is a better approach than using a popup any time they press back (like going from one product page to the main welcome page).
Scrolling up can trigger mobile exit intent popups
On many phones, when you scroll down, the domain name search bar disappears. This means that if you want to type in a new URL (and leave the page you’re on), you then have to scroll up a little bit. That movement is another signal that can be used to trigger the popup.
As a coder, your job is to find the goldilocks amount of scrolling up. You don’t want the signal to be so sensitive that it triggers too quickly or easily (and therefore becomes annoying to the user). You also don’t want it to not appear at all. You want that sweet in-between.
Screenshot taken from foambrewers.com
Switching tabs can signal the popup to appear
Some companies will also use coding to track tab switches on the browser. In this case, the popup is seen by the user when they switch back to your website, like a nice little gift. This might lack the sense of urgency of the other signals, but it can also be effective.
Idle time can trigger the exit popup
Another exit popup solution keeps track of when users seem to be idle (i.e., not doing anything) while on your website. This popup can have the effect of “waking up” the person and their interest in your products and getting them to take action.
Additionally, incorporating security measures like multi-factor authentication can instill further confidence in users, ensuring their data is protected even during idle periods.
The offer should be relevant
You could try offering a coupon that is going to expire soon or a free shipping offer. Or, to give your email marketing a boost, perhaps there’s a chance to win something cool in exchange for the visitor’s email address. Alternatively, you could even ask people to complete a quick exit survey to find out more about your visitors’ experience of your website.
The exit intent popup should be enticing. It can’t just be a plea to remain on the site and buy something. You want to give people an extra compelling reason to stay – an offer of sorts. To make a difference to your sales rates and to the customer, your popup must bring clear value to the visitor who’s just about ready to leave.
Include a large X to close
By including an easy-to-click “x” to close the popup, you can get over the frustration factors. Lots of users don’t love having popups entering their browsing experience. Making them easy to close makes their browsing more relaxing.
If you can make the X easy to tap and far from the edges of the screen, even on a mobile device, you’re golden.
Know what you want to achieve
It goes without saying that you want your mobile exit intent popup to succeed. But first, you need to know what it is you want to achieve. So, make sure that you set clear goals in terms of conversions, user engagement, and lead generation.
Whether you want to start a new marketing campaign, create an exit intent popup campaign, or design compelling email offers, knowing what you want to achieve is crucial.
Personalize the message
By using personalized and targeted messaging to grab your visitors’ attention, you are more likely to be able to convince them to stay and improve customer satisfaction. Let’s say a visitor is a first-time buyer. You can offer them a unique code to get them on your company bandwagon, so to speak.
If they seem to have balked after the shipping rates were displayed, you can offer free shipping. Using coding and website tracking, you can figure out what the different customer pain points are and use exit popups to counteract those.
Design for mobile
Finally, you should make sure that your mobile exit intent popup is designed for mobile devices. It should go without saying, but it’s an easily missed aspect. Both your website and popups should be optimized for mobile viewing. With so many people using their mobiles for shopping, your popups should be compatible with these devices.
Avoid these common mistakes
Screenshot taken from mountainwarehouse.com/eu/
When putting your mobile exit intent popups strategy into place, you want to avoid these common mistakes:
- Being too aggressive. While you want your campaign to be confident and assertive, but avoid appearing aggressive. By doing so, you risk turning your visitors off and negatively impacting your conversion rate. So in terms of popup timing and frequency, keep it light and sweet.
- Not providing real value. If you create a popup that doesn’t offer any real value to the customer, you are likely to end up providing a negative customer experience. You want to be memorable for good reasons, not because your website is frustrating to use and filled with useless popups.
- Not considering mobile design. Many people use their mobiles to do their shopping. Your popups should be optimized for these devices. Otherwise, you’re turning off a large chunk of your consumer base.
- Ignoring the power of AI. AI popups can help up your game (just remember to register your AI domain to demonstrate your forward-thinking credentials).
Incorporating AI into your exit intent popup strategy, along with registering a relevant tech domain can elevate your brand’s digital presence, make it identifiable, and position you as a forward-thinking leader in the tech industry.
Final thoughts
Mobile exit intent popups can be a super effective way to maximize your conversions and reduce bounce rates for your website. By keeping our tips in mind, such as personalization and setting clear goals, you can create an optimal exit intent strategy. Then nothing stands in the way of achieving the results you want.
You should always prioritize user experience and offer value to engender engagement. The correct approach and attention to detail will make your exit intent mobile popups a powerful tool for your business.
