In the world of marketing for new businesses, lead generation is the holy grail. The use of almost any lawful strategy that can attract new or potential consumers is worthwhile. However, just as in any other industry, business owners and service providers must…

When designing eCommerce websites for clients, you already know that SEO is a crucial factor. The advantages of  an online store SEO promotion as the first digital channel for attracting customers: Checking positions SE Ranking checks site positions in the most popular search…

Artificial Intelligence (AI) has been transforming much of the human experience – from the world of work to our shopping habits. You may be shocked to hear that the market size of AI stands at $207 billion today and is projected to grow…

Do you ever wonder whether you could be using your marketing data more effectively? In today’s competitive business environment, data is everything. But how you store that data can have a disproportionate impact on how much you can usefully do with it. This…

You’ve got something you want to sell online. All you need is a website to sell it from, and you’re all set, right? Well, not so fast. eCommerce website development is not that simple. It’s a challenging process that requires heavy lifting either…

WordPress is super comfortable and SEO-friendly to use. No wonder so many website creators choose it for business and sales: Understanding the importance of proper optimization for higher rankings, traffic, and conversion, they want to organize content in the best way possible. Two…

With frequent advancements to algorithms and the introduction of various machine learning options, SEO has changed a lot over the past few years. It also has become tough to survive for most enterprise sites that have been neglecting SEO trends over the past…

There are several ways to reach your customers and pitch your business offerings. Each channel has its own promise and unique advantage. However, there is one place where you are guaranteed to get their maximum attention and response — your prospect’s inboxes. One…

Email marketing is one of the oldest and most effective internet marketing channels. Over the past decade, despite the emergence of new technologies, research shows it has returned the highest ROI for marketers and businesses alike. For every dollar spent on email marketing,…

Email security is a growing issue. When was the last time you read about a new email scam or phishing attack? Email scams climbed by 28% from February 2022 to March 2022 and 1,024% from April 2021 to March 2022. Email security is something…