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Archives

What Consumer Behavior Insights Are and How to Start Using Them for Business Growth

Abbey Claire Dela Cruz February 25, 2022 All, analytics Comments are off

Having a large, loyal consumer base is imperative for running a successful business. But, how do you create such a consumer base? To generate and maintain customer loyalty, you must know your target audience inside out. And for this, you

Continue Reading What Consumer Behavior Insights Are and How to Start Using Them for Business Growth

How To Choose The Best Customer Analytics Software [Updated 2022]

Guest Author October 09, 2021 All, analytics Comments are off

The modern market is highly competitive, and only businesses that utilize the right tools are still winning. Today’s most powerful tools serve to collect a vast amount of data about visitor stats, behavior, and habits. The data brings plenty of

Continue Reading How To Choose The Best Customer Analytics Software [Updated 2022]

7 Eye-Popping Marketing Statistics That Will Define the Future of Marketing

Guest Author October 03, 2021 All, analytics, e-commerce, insight Comments are off

This COVID-19 pandemic affected different industries differently. Some industries boomed while others were on the receiving end of this pandemic. For instance, the e-commerce and entertainment industry saw record growth while the travel and tourism industry was worst affected. There

Continue Reading 7 Eye-Popping Marketing Statistics That Will Define the Future of Marketing

4 Ways Small Businesses Can Use Analytics to Boost Marketing Efforts

Guest Author July 19, 2021 All, analytics, e-commerce Comments are off

This past year saw a massive shift in the way businesses and marketers interact with their customers. Customers are increasingly using e-commerce websites and social media to do their shopping. This means that with every interaction, they leave behind massive

Continue Reading 4 Ways Small Businesses Can Use Analytics to Boost Marketing Efforts

Essential Email KPIs You Can’t Afford to Ignore

Guest Author July 14, 2021 All, analytics, email marketing, lead generation Comments are off

According to email usage statistics, 99% of people in the UK check their personal emails daily. Are your marketing emails among the ones that they open, or could your campaigns do better? Most business owners want to see better results. Marketers

Continue Reading Essential Email KPIs You Can’t Afford to Ignore

9 Ways To Do Comprehensive User Research [Complete Guide]

Guest Author March 29, 2021 All, analytics, growth hacking, insight Comments are off

User research is one of the most important activities for early-stage companies and their products. All of your team’s hard work won’t matter if the product you create isn’t of value to anyone. For this reason, it’s crucial to perform

Continue Reading 9 Ways To Do Comprehensive User Research [Complete Guide]

Discover Your Website Conversion Tracking Issues to Win The Sales Game

Guest Author August 07, 2020 All, analytics Comments are off

Active conversion tracking is paramount for the overall success of your business. Everyone in your business, from marketing and sales departments to the board of directors, can benefit from active conversion tracking because it allows you to set and attain

Continue Reading Discover Your Website Conversion Tracking Issues to Win The Sales Game

6 Best Website Visitor Tracking Software For More Leads

Aazar Ali Shad April 07, 2020 All, analytics, e-commerce, website development, wordpress Comments are off

If you are serious about putting up your own business, leaving things by chance is never an option. When people visit your website, logically, it means that they’re interested in what you have to offer them. If you neglect to follow

Continue Reading 6 Best Website Visitor Tracking Software For More Leads

7 Most Important Website Engagement Metrics for Your Business

Aazar Ali Shad February 19, 2020 All, analytics Comments are off
7 Most Important Website Engagement Metrics For Your Business

Creating a website as one of the channels where your business operations will take place is really just the beginning. Because yes, you did, you made a website and now what?  What is the next step? First, you will fill

Continue Reading 7 Most Important Website Engagement Metrics for Your Business

A beginner’s guide to Google analytics

Gal Dubinski October 13, 2016 All, analytics Comments are off
Google analytics

So you’ve invested in a new website, made sure it has the perfect look and feel, good UX, excellent content, the right images etc. Once launched, at some point, you’ve probably asked yourself “so. . . how’s my new website

Continue Reading A beginner’s guide to Google analytics
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