What is especially important for online marketers is to make their job as easy as possible. Fortunately for them, today, there are many tools and strategies on how websites can attract and retain a large number of visitors.
If you plan to develop a successful online business, you should know those intriguing customers is your first step towards making money.
So, to increase your revenue, you should incorporate different tools, such as pop ups, into your strategy to win your visitors over.
Socital is an e-commerce marketing platform that helps convert visitors into customers and prevent cart abandonments by using amazing pop up windows and email campaigns.
In addition to increasing email and subscriber lists, it also offers ready-made templates that you can use to create effective campaigns quickly and without any coding skills.
Besides Socital, there are many better alternatives, but we have chosen the 4 best to try out and see if they fit your needs.
Before that, here is a short overview of Socital to obtain a little bit more info.
Socital: Overview
Socital is based on the strategy of capturing the attention of your leads by using smart exit-intent popups.
Using their easy-to-use campaign editor, you can use their ready-made templates or start creating popups from scratch and customizing them fully.
It allows you to create beautiful pop-up windows, opt-in forms, layouts, and more in just a few clicks.
With survey and contact forms, you can collect your customers’ data and personalize messages later to leave an even better impression that is going to last.
Socital features:
- Campaign editor
- Ready-made templates
- Customization options
- Survey forms
- Contact forms
- Triggering options
- Targeting options
- Adding social media CTA buttons
- Personalization
- Analytics
- Integrations
What are the advantages of Socital?
It has an easy-to-use pop-up builder that allows you to create amazing pop ups in just a matter of minutes by changing colours, fonts, and similar to adjust the overall design to your website’s.
By using triggers and showing your offer at the right time, which is usually when they intend to leave your website without making a purchase, you can prevent them from that and encourage them to leave their data using contact forms.
Create personalized pop ups to greet your new visitors and make an unforgettable impression.
You can also create seasonal campaigns, run different landing page contests to incentivize them, or use product recommendations based on their previous preferences.
To improve your campaigns’ performances, you can track metrics, monitor your visitors’ behaviour, and determine which segment requires some modification.
It integrates with many popular marketing platforms such as Mailchimp, Moosend, Shopify, and more.
What are the disadvantages of Socital?
There are no advanced split testing features.
To be able to create more different campaigns would be an additional plus.
1. Poptin
The first alternative that we will mention is a popup builder called Poptin.
Poptin also helps you create other engaging forms to increase visitors’ engagement and reduce cart abandonments such as embedded forms, email forms, contact forms, and similar.
With no coding skills, it allows you to convert more visitors into customers easily and quickly.
Exit-intent triggers help you catch your visitors’ attention at the right time with the right offer and increase your chances of getting a loyal customer.
With its drag and drop editor, you will be able to customize your pop-up windows by changing fonts, colours, themes, adding or removing certain elements, and more.
By using statistics, you will be informed about your visitors’ behaviour all the time, and for even easier analysis, there is a visual display in the form of graphics.
By using some of the triggers like exit-intent, after x seconds, after scrolling a certain percentage, on-click, and more, you will be able to control your visitors’ actions in a way by showing pop-ups and offering them another chance to make a different decision.
By building embedded forms, you can get even more info about your customers, and you can also choose where you want to put them when it comes to your website.
Poptin features:
- Drag and drop editor
- Ready-made templates
- Customization options
- Triggering options
- Targeting options
- Analytics
- A/B testing
- Integrations
- Embedded forms
- Mobile responsive
Get to know more Poptin features here.
Advantages of using Poptin
It is effortless to use, it offers numerous customization options, and you can create beautiful pop ups quickly and effortlessly.
Without any coding skills, you can create engaging forms and attract and maintain your visitors’ attention to ensure they made a certain action on your website.
Just some of the popup templates that you can use are:
- Lightbox
- Slide-in
- Countdown
- Fullscreen overlays
- Top and bottom bars
- Social widgets
By using A/B testing options, you can compare two versions of your pop-up designs and choose the best version to use on your website.
It offers many integrations, and some of them are Mailchimp, Zapier, HubSpot, Klaviyo, and more.
Responsiveness is an essential element to being completely available to your customers, and Poptin offers the ability to run campaigns on desktop, mobile, and tablet devices.
Disadvantages of using Poptin
With the help of amazing customer support, you will be able to overcome slightly problematic analytics if you are a beginner in using such tools.
Poptin’s pricing
Poptin offers a free plan to try this tool out, but if you want to upgrade, you can choose some of the paid plans starting from $19 per month. Poptin is updating its pricing plans effective October 1, 2021. Check them here.
Why is Poptin the best Socital alternative?
Poptin offers many great solutions to attracting and retaining a large number of visitors to your website.
To increase chances of collecting more revenue, you need engaging and beautiful pop ups and forms, and Poptin offers just that.
You can easily customize them, change colours, fonts, add or remove text, images, and similar, set triggers to make windows appear at the most suitable moment, and more.
Poptin pop ups are really easy to implement, and you can use them whether you have a desktop, mobile, or tablet device.
With real-time insights and A/B testing, you can track any changes in your visitors’ behaviour and compare your pop ups’ performances and choose only the best for your online business.
Poptin’s ratings as a Socital alternative
Let’s see how Poptin’s performance proved itself in the market:
Ease of use: 4
Customization level: 5
Visual appeal: 5
Features: 5
Integrations: 5
Customer support: 5
Pricing: 5
Total: 4.9/5
2. Sleeknote
Sleeknote is one of the most popular pop-up builders today.
It offers numerous possibilities to get more leads and thus sales, and it helps you create different pop-up windows for several purposes.
This tool allows you to gather more subscribers and help them and guide them through the whole purchasing process.
If you want to collect email addresses without annoying your visitors, this tool is the right solution for you.
Using its mobile drag and drop builder and customizing elements, you can create effective pop-up windows that will fully match your website’s design.
In addition to these layout elements, you can incorporate different interactive elements such as merge tags, CTA buttons, checkboxes, and similar.
With more than 100 ready-made templates available, you will be able to create amazing pop ups in no time and with minimal effort.
To evaluate your campaigns’ performances, you can use in-depth analytics and track and monitor your visitors’ behaviour at all times.
Offered features:
- Drag and drop builder
- Customization options
- Ready-made templates
- Targeting options
- Analytics
- A/B testing
- Integrations
Advantages of using Sleeknote
Sleeknote offers advanced targeting options to help you segment your visitors according to their specific behaviour.
With various triggers such as exit-intent, scroll, manual, and more, you can set your pop-up windows to appear at a certain moment to stop, intrigue, and remind your visitors to take action.
This tool is also totally user-friendly, and it allows you to improve your website’s user experience by facilitating steps your visitors need to take to complete a purchase.
You can create goals for your campaigns, track them to see where you stand, and do split testing to get the best pop-up version possible.
Disadvantages of using Sleeknote
It lacks certain features important for people who deal with online marketing.
It is a bit pricey compared to its competitors.
Sleeknote’s pricing
You can try Sleeknote for 7 days for free, but after that, you can opt for some of the paid plans, which differ by the number of pageviews starting from €49 per month.
Why is Sleeknote a great Socital alternative?
You can use this tool without having any coding skills, and it is straightforward to use it, too.
It offers you the chance to improve your conversion rates by including high-quality, engaging popups into your website and by using them at the right moments.
With triggering and targeting options, you can segment the right audience at the right time and surprise them with amazing and enticing offers.
With its mobile-friendly editor, you can customize your popups to your liking and make them fit perfectly into the whole brand design to look more professional.
By using personalized product recommendations, you can earn even more by offering your visitors only relevant products.
Sleeknote’s ratings as a Socital alternative
Here they are:
Ease of use: 5
Customization level: 4
Visual appeal: 4
Features: 4
Integrations: 5
Customer support: 5
Pricing: 4
Total: 4.4/5
3. OptiMonk
OptiMonk is an all-in-one marketing solution that increases your revenue by using highly efficient pop-up windows for your campaigns.
In addition to personalized product recommendations, targeting and triggering options, and many more, this tool offers customization options needed to create stunning pop ups.
By using over 200 beautiful templates, CTA buttons and creating responsive messages, you get a greater chance of increasing your sales and getting more customers instantly.
With advanced settings and an easy-to-use dashboard, you can change the colour of your pop-up, add text, images, videos, or a coupon to make the pop-up winning.
You can use a lucky wheel option to make everything even more interactive for your visitors and gamify the whole buying process.
Whenever a visitor clicks on a certain part of your page, you can set the on-click triggering option and show your offer at the right moment.
With agency tools, you can make more money for your clients by optimizing pop-up performances and analyzing different campaigns all from the same account.
Offered features:
- Drag and drop editor
- Customization options
- Triggering and targeting options
- Personalized product recommendations
- A/B testing
- Insights
- Integrations
- Agency tools
Advantages of using OptiMonk
OptiMonk offers numerous marketing solutions to help you convert your visitors, make them stay on your website, and finally make a purchase.
It is imperative to grab your visitors’ attention, and with this tool, you will be able to do just that and more.
By monitoring their actions and tracking their behaviour, you can set your pop ups to appear at the most suitable moment to increase your sales.
Also, you can create tempting and beautiful pop ups quickly and easily in a few steps with the help of its easy-to-use drag and drop editor.
Customization options are numerous, and you can use a countdown option to create a sense of urgency.
Disadvantages of using OptiMonk
As analytics are essential for an e-commerce business, they should be more detailed.
For a beginner, it can be difficult to deal with so many configuration options.
OptiMonk’s pricing
This tool offers a free plan and several paid plans starting from the Essential plan that costs $29 per month.
Why is OptiMonk another great Socital alternative?
It allows your visitors to enjoy your website’s accessibility and do what they came for without much trouble.
It helps you create amazing customizable pop ups, integrate videos, CTAs, countdown timers, and more, and do it all very easily.
Some of the types of messages that this tool offers are:
- Pop-up message
- Sidemessage
- Lucky wheel
- Fullscreen
With the A/B testing option, you can test your campaigns and see which one proved to be the best for your e-commerce business strategy.
You can integrate your OptiMonk account with Google Analytics, CRM systems, and other popular platforms like Shopify and WooCommerce.
OptiMonk’s ratings as a Socital alternative
These are the ratings concerning this alternative:
Ease of use: 4
Customization level: 4
Visual appeal: 4
Features: 4
Integrations: 5
Customer support: 5
Pricing: 5
Total: 4.4/5
4. Unbounce
The final alternative that we will mention is called Unbounce.
Unbounce is a tool that deals with creating innovative, highly converting campaigns with the help of its numerous useful features.
Besides landing pages, you can create pop ups for your website, sticky bars, and more.
When it comes to landing pages, you can use its drag and drop builder and customize them to make them as beautiful and effective as possible, and the same applies to popups and sticky bars.
You can set your popups and sticky bars to appear when your visitors arrive on the page, click, scroll, or whenever you feel it is the right moment.
You can also set how often you want a certain pop-up to appear on the page.
With the help of targeting options, locate your potential customers and target them by a city or a country, or you can show your pop-up and sticky bar according to their previous actions, browse the history, and more.
You can promote your products, offer coupon codes, various deals, and similar to present something of value to them.
Offered features:
- Pop-up builder
- Customization options
- Targeting options
- Triggering options
- Landing pages
- Sticky bars
- A/B testing
- Personalization
- Integrations
Advantages of using Unbounce
It offers you the possibility to use advanced targeting and triggering options to activate your target group and increase your chances of improving your e-commerce business by offering awesome offers at the right time.
To create stronger connections with your potential customers, you can use personalization options.
Unbounce integrates with many different tools and platforms: Mailchimp, Marketo, Olark, Slack, WordPress, and more.
Without any special coding skills, you can drag and drop text boxes, images, CTA buttons, incorporate embedded videos, and more to make your pop-up extraordinary.
To shorten the process by a few more steps, you can add custom HTML.
Disadvantages of using Unbounce
Their customer support is not available 24/7, so it would not resolve some immediate difficulties.
Paid plans are pretty expensive compared to some similar tools.
Unbounce’s pricing
Regarding pricing, you can choose some of the paid packages that differ in certain features. But, first, take a look at the more detailed table below.
Why is Unbounce an interesting Socital alternative?
No matter what niche your business website belongs to, Unbounce is a good choice for you as it offers handy features.
It converts your visitors easily and quickly by offering them offers they can’t refuse and by doing this at the exact right moment.
In addition to amazing pop ups, this tool helps you create landing pages and sticky bars to leave a memorable impression on your visitors and accelerate your business growth.
Unbounce offers many interesting integrations, and it is totally mobile responsive.
You can connect your Unbounce account with Google Analytics, Zapier, and other popular marketing platforms.
Unbounce’s ratings as a Socital alternative
Let’s look at them:
Ease of use: 4
Customization level: 5
Visual appeal: 5
Features: 5
Integrations: 5
Customer support: 4
Pricing: 3
Total: 4.4/5
To Sum up
To increase conversions and improve the overall productiveness of your e-commerce website, you need to incorporate certain tools into your marketing strategy.
Pop-ups are a great way to grab and maintain your visitors’ attention as they can guide them, provide a certain value, and remind them of what they are missing.
If you need a solution for this problem and don’t know the best way to create beautiful, engaging, and highly converting pop-up windows for your website, try Poptin for free. With this tool, you can increase your sales in a few minutes.
It is important to keep up with innovations when dealing with online marketing, so try popular pop-ups and see an instant improvement!
