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How are you keeping in touch with your customers and prospects? Social media, mobile texts, and blog comments are great, but nothing compares to email marketing. Emails can be a great way to bolster your marketing mix and engage your audience. Don’t believe it?…

Despite the belief that emails are a thing of the past, studies show that an email marketing campaign is still the best way to generate leads, alongside direct customer engagement, social media, and opt-in pop-ups. However, as good as your emails might be,…

Email marketing is a powerful way for businesses to connect with their customers and prospects. But we already know this. Yet, what many companies are still missing is the fact marketing automation can streamline those efforts. We’ve already seen that it can increase…

Why is email marketing still a big deal today? After all, most people now are using social media, forums, and search engines to find the products and services they need. While this is true – you don’t want to forgo the use of…

Email marketing is the bread and butter for many brands that have figured out how to use it to grow their customer base. It’s the ideal tool for growing relationships with your current customers and nurturing leads into paying clients. However, there’s another…

We live in a digital age where everyone walks around with a computer in their pocket. Around the globe, there are over 2.5 billion smartphone users. And when you think about it, your email campaigns are most likely opened on these small devices.…