Tag Archives: marketing strategy

Building a thriving business is no easy feat, neither is marketing it to the right people. Luckily, technology has evolved significantly over the years to make it easier and better to market to customers. Some of the best marketing channels aren’t limited by…

Digital marketing brings many benefits to businesses of kinds, so mastering it is the key to outgrowing your competitors. You can now use online tools such as pop ups to boost your campaign. One of the most important things to do when investing…

I once dismissed a service after seeing its price. Then I started searching for alternatives. Two hours later, I was subscribing to the same service after they sent me an email offering a 50% discount. That’s the power of effective email marketing. Email…

Not long ago, there was a belief that outbound sales are old news. Many experts claimed that inbound sales are the dominant sales line, and having a strong brand that can draw customers on its own was the future. While it’s important that…

More than a recognizable name and distinctive logo, a brand — your brand — encompasses how people regard you whenever and wherever they interact with your business. So, it includes impressions within and outside of your control. Think of your brand as a…

The SaaS industry is highly dynamic and volatile. Traditional businesses can use conventional marketing tools for lead generation and selling their products. For SaaS companies, on the other hand, things are a bit different.  Customer acquisition and retention are essential for SaaS companies…

When your business is on social media where you already have an audience, there are a lot of valuable insights you can gain. These insights will help you make better marketing as well as business decisions. Now, brands have been diving deep into…