Using marketing channels to find potential customers for your e-commerce is actually a very cost-effective business growth strategy.
They allow you to interact with prospects and to use those precious moments to attract their attention.
Be it through newsletters, social networks, paid advertisements, or similar, you have to be present in order to be noticed.
A strong online presence can help with lead generation enormously, so the next step for your business should be to find the right marketing channels to invest in.
There are so many places through which you can contact and engage your potential customers, but in order not to complicate things, we will introduce you to some of the most important channels today.
Use these 5 best marketing channels for lead generation, and create a perfect marketing strategy to get more sales easily and effectively!
1. Email marketing
This is one of the most effective marketing channels that you should invest in as people like to be kept up-to-date and stay in touch with brands.
It helps to build trust but also to work on your customer-seller relationships.
A huge number of people use email on a regular basis, which means that your prospect’s inbox is exactly the right place to be.
First and foremost, for this tactic to function properly, you need to grow your email list and get as many email addresses as possible.
The next step is sending interesting news, special offers, or anything that will be of some value to your prospects to keep their interest.
You can use email marketing in several different ways:
- Through newsletters
- By using personalized messages
- By creating drip email campaigns
Newsletters are great for maintaining interest as they allow you to keep your prospects updated but first, you need to pay attention to how you create them.
It is important to establish a relationship with your prospects by personalizing messages and to A/B test your subject lines to find the one that will entice your subscribers to even open it.
Also, analyze their behavior and segment your subscribers in order to interest them with the offers to their liking.
Personalization is important as it makes your prospects feel special and it warms them up.
The tool that can help you send automated ”Thank You” or ”Welcome” emails to your new leads is called Poptin.
Poptin’s autoresponder allows you to create and send beautiful responsive emails but also customize them to fit your brand’s design:
Change colors, fonts, add images, links or remove certain elements to match them to your brand’s design completely.
You can also use it to incorporate subscriber’s info into emails that you plan to send and make them more personal.
When it comes to drip email campaigns, these are shorter emails that are sent over a predefined period of time and are used to give certain information at the right moment.
This is why segmentation is important because it allows you to reach the right people with the right offers when they are ready to make a purchase.
Although email marketing is one of the oldest marketing strategies in the online world, make sure not to neglect it.
If you do it, you may lose a significant percentage of customers.
2. Social Media marketing
Social media channels allow you to build a positive brand image and help you spread brand awareness.
You can reach new customers but also nurture relationships with the already existing ones, so social media marketing surely seems like an awesome opportunity to grow your business.
Although there are many social media channels where you can introduce people to your brand and create strong connections, you need to have a certain strategy.
You need to find out where your target audience spends time actively and use it to your advantage.
The most popular social media channels that you can be on are:
- LinkedIn – this is the place where most experts in the industry, along with other B2B businesses, are concentrated; More than 44% of marketers get qualified leads here, so this is а great option for building strong relationships;
- Facebook – you can place many types of content on this channel such as posts, images, videos, events, product updates, and more and attract prospects with relevant material;
- Twitter – use this channel to spread brand awareness through short and relevant messages and also track brand mentions and other statistics;
- Instagram – you can use visual elements to present your business in that way and connect with leads using stories, attractive images, promotions, and so on;
You can also use Instagram for influencer marketing and improve your lead generation by collaborating with special people.
In order for this collaboration to work naturally, it is important to find an influencer whose personal story aligns with your brand’s message.
Also, it is best to choose an influencer with a smaller follower base as they have managed to create more genuine relationships with their followers, which inspires trust and thus increases engagement.
This way, prospects will be able to connect with your brand more easily.
When using social media as a marketing channel, it is important that you always provide your prospects with quality content, add CTAs, and create a certain schedule for your posts.
Automate certain tasks, and use paid ads to increase conversions even more.
Always measure your results and analyze performances to make sure you’re investing your money, time, and energy in the right way.
3. Search Engine Optimization (SEO)
Search engine optimization (SEO) allows you to attract potential customers who are searching for items related to your product using search engines such as Google.
By optimizing your website, you are able to increase your organic search and get ranked higher in search engine ranking pages.
This means that more people will be able to see your website as it is the first search result that pops up.
To make your website SEO optimized, you need to do the following:
- Create compelling and valuable content
- Provide a fast loading speed
- Use alt tags
- Build organic links
- Target specific keywords
- Make your website mobile-friendly
Fast loading speed is essential because visitors are impatient and don’t like to wait too long for something.
It can irritate them and make them go straight to your competition.
When it comes to your website, it must be able to provide your potential customers with valuable and relevant content that will help them solve their problems.
It also needs to be updated regularly because search engines don’t like outdated content pieces.
Use links adequately in your content, and optimize images, too.
Keywords are literally words that users type in the search bar, and these are very important because Google primarily searches for the pages that are closely related to those particular words.
The best way to target keywords is to rely on certain factors such as search volume and relevance.
Optimizing your website for mobile devices allows you to reach a large part of the population that regularly uses mobile phones and make their user experience equal in quality.
Enable your visitors to enjoy your content wherever they are.
Pay attention to the design, the level of responsiveness, and the size of the images.
Work on your organic search as much as you can, and be the first to grab your prospects’ attention.
4. Pay-per-click advertising
Paid search is another valuable marketing channel that you can use to generate leads with the help of keywords and search engines.
This can be a solid investment for any type of business as you can control the budget.
By placing the ads, you get the chance to attract potential customers and convert them using amazing offers.
But, in order to actually attract the right people, you need to show ads that are relevant to your target audience.
For example, one of the platforms that deal with online advertisements is Google Ads, and it works based on the auction of the most searched keywords where ”the highest bidder” ranks first.
If you create a good marketing strategy, but at the same time keep track of what your potential customers need, pay-per-click advertising can prove very useful.
5. Display advertising
This type of online advertising includes a more visual presentation of ads on third-party sites.
Display ads are great for attracting the attention of potential customers because they can come in different forms such as images, videos, GIFs, and more.
They are interactive and highly effective, and they can be placed in several places but the most popular are banners.
Use catchy copy, targeted keywords, and be careful not to overdo it with pictures.
To grab visitors’ attention quickly and lead them towards taking action, add a simple and clear CTA.
Promote your brand and increase conversions by creating visually appealing ads that will be hard to miss.
Don’t forget to make a clear offer that will be simple and specific but also interesting enough to increase clicks and eventually bring you sales.
The Bottom Line
Using every chance you can get to convert as many visitors as possible is imperative when generating leads.
You need to work on your marketing all the time, and the best way to increase engagement and reach a huge number of customers is through different marketing channels.
Attracting attention and maintaining it is not the easiest task, but it can be done with the right tactics and good organization.
Create and send automated personalized emails, and build strong relationships with your prospects.
Generate leads through these 5 best marketing channels, and the results will be significant!
Aazar Ali Shad is an entrepreneur, growth marketer (not a hacker), and a seasoned SaaS guy.
He loves writing content and sharing what he learned with the world.
You can follow him on Twitter @aazarshad or aazarshad.com
Tags: CRM, ecommerce, email automation, email campaigns, email marketing, lead generation, Marketing, marketing channels, marketing strategy, popups