Can we all agree that e-commerce is positioned to take over the retail market? It’s difficult to compete with the vast number of products, speedy delivery times, lower prices, and overall convenience online shopping offers.
So it’s no surprise that 2019 is predicted to have nearly 2 billion global digital buyers.
And it’s also clear to see why so many brands are opening up e-commerce stores.
There are several platforms to choose from, but Magento is one of the top contenders, making up 12% of all e-commerce sites. The number of people using Magento almost doubled between 2017 and 2018.
If you’re one, then you may be wondering how you can make your online shop stand out to visitors. One option is to use exit intent popups.
Why E-Commerce Brands Should Invest in Exit Intent Tools
Now, there are several ways you can capture the attention of your website visitors. For example, you can use a flashy banner with a great offer.
While this may work for getting more eyes, it won’t always convert. A lot of the time, shoppers are browsing multiple sites before they make a final decision.
So before they leave your site, you want to capture their details so you can re-engage them and potentially get them to return to make a purchase.
This is where exit intent popups come in. Let’s take a look at several use cases.
Reduce the Number of Abandoned Carts
There will be visitors to your site that do more than browse. They’ll throw a couple of items into the cart, but then they’ll get distracted and leave the site.
But before they do, you can show a popup with a special offer to complete their purchase. Ask for their email so you can send it to them. This way, if they don’t use it right away, you can email them a reminder (and other future promotions).
Allow Visitors to Shop Without Interruption
When you’re in the middle of shopping, the last thing you want to see is a popup. And that’s the beauty of exit intent popups — that they only show when the user is about to click away.
They’re leaving for whatever reason, and you want to get their email beforehand so you can reach out to ensure they return.
Upsell and Cross-Sell Your Products
Sure, exit intent popups are for getting contact information from visitors who are about to leave. But you can also use these popups to entice your visitors to stay and buy.
For example, you can offer a similar product at a comparable price. Or you can show a higher-end product that may be of interest to them.
Cross-selling and upselling are essential if you’re looking to boost your sales and revenue.
Next, let’s take a look at which is the best exit intent popup extension for Magento.
Poptin — Your Go-To Exit Intent Popup Solution
Searching around for the best exit intent popup tools can be complicated and even confusing. There are so many to choose from, so we’re going to make it simple.
Poptin is an excellent solution, not because it’s ours. But because it works and it’s simple to use. If you’re not tech-savvy, then you’ll find Poptin to be a great choice.
Let’s review some of the benefits of using this popup tool.
Grow Your List of Email Subscribers
The ultimate goal is to build a list of subscribers who are interested in your products. With exit intent, you’re getting permission from your visitors to communicate with them via email.
You can send them deals, promotions, and even tips to make their shopping experience with you better.
And that brings us to the next benefit.
Drive More Leads and Sales
Poptin makes it simple to get your popups up and running with little effort. It has a drag and drop system, which makes it a breeze to design all of your popups for Magneto within minutes.
You can literally have your Magento popups up and running within minutes. How’s that for boosting your leads and sales?
Engage Your Visitors with Personalized Deals
Another great benefit of using Poptin is that it can segment campaigns. So if you want to target visitors shopping for shoes and show them a special deal for boots, then you could do so.
Segmentation should be as much a part of your popup campaign as it is for your email campaigns.
Quickly Create Magento Popups w/o Coding Knowledge
Some platforms are too confusing to use and require semi-technical knowledge. Without that, you’re left fiddling with your platform rather than getting popups set up and rolled out seamlessly.
With Poptin, you won’t have to worry about this. Besides having a drag and drop interface, it also comes with templates. These templates are simple to personalize with your own messaging, branding, and colors.
This tool allows you to set up professional popups within minutes, with no technical knowledge necessary. What’s also impressive is that your popups automatically has a responsive design.
Why is this essential? Because it ensures your popups show up clean on both mobile and desktop devices.
Choose Between a Variety of Website Popups
There are different types of popups for Magento you can use in the Poptin platform. For example, you can use lightboxes, top and bottom bars, side popups (six different location possibilities), full-screen popups, mobile designed popups, and more.
Split-Test Your Popup Campaigns
If you get great results with the very first popup you rollout, then that’s luck. This doesn’t happen often, which is why marketers are always experimenting with their campaigns.
A/B split testing is a must to determine which headlines, copy, and offers yield the best results. With Poptin, you can easily set up A/B tests for your exit intent popup campaigns.
Identify which popups are non-performing and easily discard them.
Integrate Your Beloved Email and CRM Systems
You’re already using some of the best tools on the market. Your MarTech stack is excellent, but now you need to add on an exit intent tool that can integrate seamlessly.
Poptin synchronizes with various popular software, including MailChimp, HubSpot, GetResponse, Constant Contact, Zapier, and more.
And, of course, it works on Magento, among other platforms.
Tips for Creating Successful Exit Intent Popup Campaigns
Alright, so you’re sold that you need to be using exit intent popups. Now, it’s time to review several tips for making your campaign a success.
Let’s have a look.
Add the Visitor’s Name to the Popup
Now, this will only work if you’re able to tell the visitor is a subscriber, customer, or member of your site. This falls into the personalization category of marketing.
And why this works is because using first names captures the attention of consumers. This is why in email marketing, you want to address them by name.
Not sir or madame (or friend).
In short, it makes them more receptive to hearing (or reading) what you have to say.
Personalize Your Magento Popups Based On Referral Source
Your visitors are coming in from all over the web. And if you’re playing your cards right, you’re purposely driving traffic from multiple sources.
For example, you have links in your email campaign, guest blog posts, social media posts, and ads.
Knowing where your traffic stems from is vital to making your exit intent popups work. For example, if a visitor came from a guest blog about purses, then you can display a deal on purses.
The idea is to create a popup specifically for the traffic that comes from the sources you set up.
Chances are, they’re more likely to convert. If it’s a visitor from your email, don’t forget to include their name!
Make Suggestions for Related Content
Let’s say you own a blog on your site. If so, then you can get your visitors to stick around longer by using exit intent popups that suggest other related posts.
This will help to reduce the bounce rate and increase your session times.
Eventually, you can show another popup that asks them to check out deals they’re likely to be interested in based on the content they’re browsing.
Give Your Visitors Options
Sometimes, it’s not easy to segment your popups by the visitor. In this case, you can always offer them two to three options.
For instance, if you sell clothing, shoes, and apparel, you can ask them which they’d like to receive deals on.
Once they choose, another popup shows up asking for their name and email address. This will plug them into your email campaign.
Enhance Your Magento Website with Popups
Not getting the number of conversions you desire? Then it’s time to make some changes to your strategy.
If you see your bounce rates are high, then exit intent popups may help. But there’s only one way to find out.