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Artificial Intelligence (AI) has been transforming much of the human experience – from the world of work to our shopping habits. You may be shocked to hear that the market size of AI stands at $207 billion today and is projected to grow…

Do you ever wonder whether you could be using your marketing data more effectively? In today’s competitive business environment, data is everything. But how you store that data can have a disproportionate impact on how much you can usefully do with it. This…

Shopify stores can be incredibly lucrative when leveraged right. Of course, getting potential customers to convert is half the battle you will face. One of the more proven strategies is the use of popups. In this sense, it doesn’t mean the typical adware…

Managing a Shopify store can be fun, but it can also be very challenging if you don’t know which apps to use to make the process more enjoyable. In this article, we’ll show you 15 must-have tools for growing and scaling your Shopify…

Every online retailer knows the frustration of abandoned shopping carts. Customers who show interest in your products but leave without completing the purchase can represent lost opportunities for sales. However, with the right strategies, you can turn these inactive carts into conversions.  One…

OptiMonk is a conversion and lead optimization tool that focuses on helping businesses increase their revenue by getting more conversions and reducing their car abandonment rate. As it happens with other conversion platforms, you need to pay for it.   Paying for a lead…

Picture this: you walk into a bustling store, and a friendly salesperson approaches you with a warm smile. They engage you in a conversation, asking about your needs and preferences. Before you know it, you find yourself convinced to purchase a product you…

Building a thriving business is no easy feat, neither is marketing it to the right people. Luckily, technology has evolved significantly over the years to make it easier and better to market to customers. Some of the best marketing channels aren’t limited by…

Any business worth it’s salt will invest significantly in increasing its website traffic and turning that traffic into leads. This job, while usually the primary responsibility of most marketing teams, is one that all departments in a company or organization will contribute to.…

Do you ever worry about website visitors who leave your website too early without purchasing anything? Believe it or not, you’re not alone in this.  According to FinancesOnline, over $18 billion is annually lost by e-commerce businesses due to untimely cart abandonment. The average abandonment…