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One of the key strategies for achieving greater revenue is focusing your sales and marketing efforts on the right customers. To do so, customer segmentation is one of the standard practices followed by companies.  Segmentation helps brands divide their customer base into various…

Running any business is no walk in the park, even more so a SaaS business. You’re constantly looking for opportunities to increase conversions and optimize your sales process. For this reason, a sales funnel becomes an important tool in your arsenal because it…

The holidays represent a significant sales opportunity. However, it is not that easy to attract the attention of holiday season buyers. With every brand putting up, special discounts, and deals on their products, you must do something different to stand out in the…

You need to convert potential customers on your site, so what do you do? You take advantage of how the human brain and its attention span work. If an attractive proposition pops up while you’re doing something, your eyes will be drawn to…

E-commerce is expected to rise to $5.9 trillion in 2023, with a whopping growth rate of 265% from $1.5 trillion in 2015. Crazy, right? This unyielding growth of eCommerce makes us all the more fascinated by how our tools and technology can somehow…

Rising above the overwhelming sea of content is pretty hard, considering also the ever-changing consumer behavior. If you’re in the eCommerce industry, you always need to double time, as visitors tend to hop from one place to another until they find the best…

The holidays are often the busiest times for most businesses, so it’s no wonder you want to take advantage of the opportunities to find more customers. Unfortunately, with more active customers, there’s more competition, so you must find new ways to take your…

Running a website can be complex, but retaining clients and leads can be even more challenging without the right tools. A popup is one such element that can drive conversions to your site while providing consumers with additional page information.  Pop ups are…

Email marketing still reigns supreme when promoting your products to prospects and customers. But how effective are you at growing your email list? You’ll find it rather tricky to pull off if you’re not using the right tools. This is especially true for…

The human brain is an incredible thing. It’s often said that you don’t remember what people do, but you do remember how they made you feel. The same reason that’s a pretty accurate statement is the same one that makes the idea of…