Capturing your audience’s attention online isn’t just a challenge—it’s an art. In a world overflowing with distractions, the right pop up software can help you cut through the noise, convert visitors into leads, and keep your audience engaged. Whether you’re an entrepreneur, marketer, or eCommerce pro, leveraging pop ups can transform your website’s performance. And the best part? You don’t need a massive budget to start. Here are five of the best pop up software tools you can try for free.
Best Pop Up Software to Try for Free
1. Poptin
Poptin is one of the best popup builder tools you can try. It offers fantastic features, an easy-to-use dashboard, and an excellent view of all the information you need!

Key Features:
- A no-code, drag-and-drop builder that lets users design professional pop ups with ease.
- Advanced triggering options based on user behavior, such as time spent on the site, page visits, or scrolling activity.
- Exit-intent pop ups to re-capture visitors before they leave your website.
- Integration with major email platforms like Mailchimp, HubSpot, and ActiveCampaign to simplify email marketing efforts.
- In-built A/B testing tools for comparing different pop up designs and strategies to improve conversions.
- Autoresponder features that let you send follow-up emails instantly after a user interaction.
- Compatibility with multiple websites and platforms i.e WordPress, Shopify, Wix and more.
Free Plan: Poptin offers a generous free plan that includes 1,000 visitor views per month, access to basic templates, unlimited popups and forms, and basic analytics—ideal for smaller websites or those just starting out.
Why Try It: With an excellent balance between user-friendliness and advanced features, Poptin is a perfect choice for businesses seeking improved customer engagement at no cost. Its free tier allows users to explore the popup builder’s potential, making it scalable as needs grow.
Pro Tip: Leverage mobile optimization to ensure your popups are engaging and easy to interact with on any device. Pair this with behavioral triggers to enhance targeting precision.
Overall, Poptin is one of the best pop up software you could use, and it’s ideal for businesses of all sizes because it offers a range of options to choose from. Here are some of its pros and cons:
Pros
- It’s easy to use
- Poptin offers lots of valuable features
- Exit-intent technology
- A/B Testing
- Analytics
- Responsive templates, including gamified pop-ups, countdown pop-ups, lightboxes, widgets, and more.
- Many integrations available
Cons
- There are no noteworthy cons
Poptin’s paid plan starts at $25 per month. The Pro and Agency plans are $59 and $119 per month, respectively.
2. Wisepops
Just like Poptin, Wisepops is a pop up builder you can use to create different kinds of pop ups. It’s an ideal tool for various brands and businesses because it offers you numerous pre-designed templates as well as various alternatives to choose from.

One of the best features about Wisepops is that it’s immensely straightforward in use. Therefore, you only need to interact with its drag-and-drop dashboard and make the pop up you want to show your audience.
Since Wisepops offers you pre-made templates, you can choose between those and adjust them too, if that’s what you want. Thus, you get the opportunity to customize everything about the pop up you’ll show your audience, which is not something you can get from any pop up builder.
This system is well-integrated and completely on the cloud, so it’s certainly one of the best ones. With strong analytic visualization options, you can quickly see your stats and examine them to determine the things you can improve about your campaigns.
Wisepops stands out from its competitor because of its different features. With this pop-up builder, you never miss the chance of improving your site because its characteristics allow you to identify the best opportunities to create top popups and get various outcomes. Take a look at some of its pros and cons:
Pros
- Powerful features
- Intuitive drag-and-drop popup builder
- Different devices supported
Cons
- It’s more expensive than Poptin, so it might not be ideal for some businesses
Even though Wisepops offers strong features, it’s much more expensive than Poptin because monthly plans start at $49, going up to $79 and $149 a month. Thus, it’s designed to be the ideal popup builder for teams and small businesses, but its prices might make it challenging if you’re on a budget.
3. Optingun
There are many popup builder software options, so in some cases, it’s just a matter of looking for the correct one for your business. However, the most challenging thing is learning to differentiate between the alternatives that give you top features and those that don’t.

Optingun is one of the best software you could use, and it has changed the world of online business because of its different features. You can make forms in minutes, and it offers you features to help you quickly turn visitors into customers.
When people are signing up for something, they might find the process tedious, especially if they have to fill out their information each time they enter a website. However, this is different with Optingun because you can build popups to let others simply auto-fill their social media data.
Optingun is the ideal popup builder software for small businesses and personal brands because it has a free plan that gives you access to all of its primary features. Therefore, if you want to try out an easy-to-use builder tool to make pop ups, this might be the one for you. Some of its pros and cons are the following:
Pros
- It offers a free plan
- Its dashboard is intuitive
- Optingun offers various alternatives to choose from
- It’s very inexpensive
Cons
- You need to pay to get access to more advanced features
- The paid plans don’t offer as many features as other popup builder software options
Optingun doesn’t offer a monthly payment plan, it operates on a pay as you use basis. However, it offers a free tier.
However, compared to other alternatives, Optingun does not offer as many features, especially if you’re choosing the free plan. Therefore, even though it’s a fantastic option to make some popups and start turning visitors into customers, you might want to consider other tools as well, especially if you’re looking for more advanced features.
4. Popup Maker
With over 700,000 people using this software to create everything from a simple popup to an exit-intent popup, you might be wondering what’s so interesting about Popup Maker.
This alternative is a popular WordPress plugin, and you can use it to quickly create pop ups, marketing overlays, and opt-in forms.

The interface of Popup Maker is clean and offers various alternatives, for example, strong options when it comes to making an exit-intent popup.
Since you can visualize your stats with this tool, you don’t need any other plugin to review your analytics. Here are some of Popup Maker’s pros and cons:
Pros
- The interface is clean
- It offers a free plan
- Popup Maker gives you different options to choose from when you’re building your popup
Cons
- It’s quite costly
Popup Maker is the ideal popup builder software for teams and small businesses. However, some of its features might be challenging to understand, especially if you’ve never used similar tools before. Even so, it offers a free trial, and the paid plans start at $99 a year (the Grow and Optimize plans are $199 and $299 a year, respectively).
5. Privy
Privy is tailored specifically for eCommerce, making it highly effective for online stores aiming to convert traffic into sales. The free plan offers generous capabilities to test its functionality without financial commitment.

Key Features:
- An array of pop-up options, including spin-to-win wheels, banners, and exit-intent overlays.
- Tools to support abandoned cart recovery with automated reminder emails.
- The ability to create promotional pop-ups with integrated discount codes or special offers to encourage conversions.
- Real-time reporting to track the performance of each campaign and make data-driven improvements.
- Easy integration with major eCommerce platforms like Shopify, Magento, and BigCommerce.
Free Plan: Privy’s free plan is particularly suited for eCommerce businesses. It offers unlimited pop-ups and forms with up to 5,000 email sends per month, making it a fantastic option for startups looking to grow their online store.
More Pop up Software Alternatives
If you’re looking for additional tools to enhance your website’s performance, consider these honorable mentions. While they may not have entirely free plans, their free trials and unique features make them worth exploring:
- GetSiteControl
- Why Try It: A user-friendly tool for creating pop-ups, floating bars, and surveys. It integrates seamlessly with major platforms and offers an intuitive dashboard for managing campaigns.
- Free Trial: Enjoy a 14-day trial with access to premium features, including advanced targeting and segmentation tools.
- Popupsmart
- Why Try It: Known for its lightweight design, Popupsmart enhances website speed while delivering powerful pop-up campaigns. It’s great for businesses concerned about page load times.
- Free Trial: Try the pro features free for 14 days, with options for eCommerce optimization and behavioral targeting.
- OptiMonk
- Why Try It: Specializes in reducing cart abandonment and driving engagement through dynamic content personalization.
- Free Trial: A generous 15-day trial of premium features, including exit-intent pop-ups and advanced visitor segmentation.
- Sleeknote
- Why Try It: Designed with advanced personalization in mind, Sleeknote enables users to target specific audience groups with tailored messages.
- Free Trial: A 7-day trial to test its customization capabilities and integrations with CRM tools.
- ConvertBox
- Why Try It: Offers dynamic on-site messaging to engage visitors effectively. It’s ideal for marketers looking to test pop-ups alongside other conversion strategies.
- Free Trial: Test drive ConvertBox’s powerful tools for 30 days before committing.
Factors to Consider When Choosing a Popup Software
When selecting the right popup software for your business, it’s essential to consider several factors to ensure it aligns with your marketing goals and user experience. Here are key aspects to evaluate:
1. Ease of Use
A user-friendly interface with a drag-and-drop editor makes it easier to design and customize popups without coding knowledge. Look for software with pre-built templates and an intuitive dashboard.
2. Targeting & Triggers
Effective popups display at the right moment to the right audience. Choose software that offers advanced targeting options, such as exit intent, scroll percentage, time delays, and behavioral triggers.
3. Integration with Other Tools
Ensure the popup software integrates seamlessly with your email marketing platforms, eCommerce tools, and analytics software to maximize its effectiveness in lead generation and sales conversion.
4. Customization & Design Flexibility
Your popups should match your brand aesthetics. Look for software that allows customization of colors, fonts, animations, and layout styles to create visually appealing popups.
5. Mobile Responsiveness
With a significant number of users browsing on mobile devices, it’s crucial that your popups are mobile-friendly and do not disrupt the user experience.
6. A/B Testing Capabilities
To optimize conversion rates, select a tool that allows A/B testing of different popup variations. This helps determine what works best for your audience.
7. Analytics & Reporting
Detailed insights into popup performance, such as conversion rates, impressions, and engagement, help refine your strategy. Opt for software with built-in analytics or easy integration with Google Analytics.
8. Exit Intent Technology
If your goal is to recover abandoning visitors, ensure the popup software includes exit-intent detection to engage users before they leave your site.
9. Pricing & Free Trial Availability
Many popup tools offer free plans or trial versions. Assess the features available in the free version to ensure they meet your needs before committing to a paid plan.
Tips for Maximizing Pop Up Performance
To make the most of your website popups, follow these best practices:
1. Personalize Content: Tailor popups to match user behavior, preferences, or browsing history. This ensures the message resonates more effectively with your audience, leading to higher conversion rates.
2. Test Variations: Utilize A/B testing to experiment with different designs, messaging, colors, and timing. Continuously analyze the results to identify the combinations that yield the best performance.
3. Optimize Timing and Frequency: Avoid bombarding visitors with too many popups. Strategically time triggers, such as after a specific amount of scrolling, time on page, or exit intent.
4. Ensure Mobile Responsiveness: Since many users browse websites on mobile devices, create pop-ups optimized for smaller screens. Test pop-ups across various devices to maintain a seamless experience.
5. Focus on Value: Offer compelling incentives that align with user interests, such as exclusive discounts, free resources, or early access to content. Clearly highlight the benefit to encourage engagement.
6. Leverage Behavioral Triggers: Set pop ups to activate based on user actions, such as adding items to the cart, abandoning the page, or spending time on specific products. Behavioral triggers can improve targeting precision.
7. Limit Form Fields: Keep lead generation forms simple and concise to minimize friction. Collect only essential information to enhance user experience and encourage signups.
8. Use Exit-Intent Technology: Capture leads who are about to leave your website with an exit-intent pop-up. Offer last-minute deals or freebies to re-engage their interest.
9. Align Pop-Up Design with Brand Identity: Ensure that the pop-up design reflects your brand’s aesthetic. Cohesive visuals foster trust and recognition.
10. Monitor and Refine Performance: Use the built-in analytics tools of your pop-up software to monitor performance metrics. Regularly review the data to refine your strategies and improve conversion rates.
Industry Trends to Look Out For
As digital marketing and user experience continue to evolve over time, the use of pop up software is also advancing to keep pace with technological innovations and shifts in consumer behavior. These trends not only optimize engagement but also offer a more sophisticated approach to boosting conversions and enhancing customer satisfaction.
Gamified Pop Ups
Gamification has quickly emerged as one of the most compelling methods of increasing user interaction and driving conversions in the digital space. Incorporating game-like elements into pop-ups—such as challenges, rewards, or progress tracking—provides a fun and immersive way for businesses to engage customers. For instance, pop ups could offer discount codes or other incentives after users complete a “spin the wheel” game, or unlock special offers after interacting with a progress bar. By tapping into the human desire for achievement and instant gratification, gamified pop ups make a more memorable impact and significantly improve user experience.
This trend reflects a broader shift in consumer expectations towards more interactive, personalized, and dynamic digital experiences. The gamified pop up helps businesses create a sense of reward and exclusivity for customers, while also collecting valuable user data to further tailor experiences.
AI-Based Personalization
Artificial intelligence (AI) is revolutionizing many areas of the digital marketing space, and pop up software is no exception. Leveraging machine learning algorithms, AI can analyze vast amounts of user behavior data to dynamically serve personalized content that is relevant to each visitor’s unique needs, preferences, or browsing history. With this technology, pop ups can deliver much more than generic offers; they can provide individualized discounts, product recommendations, or targeted messages based on factors such as user location, time of visit, or specific interactions with the website.
AI-powered pop ups can continuously learn and improve, enabling businesses to optimize their campaigns in real time. This level of personalization is far beyond what traditional pop up software could offer, allowing businesses to build stronger connections with their audience, increase user engagement, and drive higher conversion rates.
Incorporating AI into pop up designs can also reduce the risk of intrusiveness by presenting pop ups at the right time and ensuring that they are tailored to each user’s journey. This deepens the overall user experience and boosts customer retention.
Together, gamification and AI-based personalization are paving the way for a more interactive, customized, and engaging user experience in the world of pop-up software. By staying ahead of these trends, businesses can improve their marketing strategies and deliver more value to their customers in a rapidly changing digital environment.
Conclusion
Popup builder tools are immensely useful for online business owners because you can create interactive content for your audience and attract more people who could turn into your clients. You can try all the previously mentioned options for free, so give them a go and choose your favorite.
If you’re looking for a free and easy-to-use pop up software with powerful features like exit-intent, try Poptin! Onboarding is so seamless and affordable. Sign up here!