If you decide you want to use highly popular pop-up windows on your e-commerce website or online store, you should also learn how to control them in order to use their maximum potential.
The whole point of pop ups is to attract and maintain customers’ attention, but also to gather their email addresses, help them finalize their purchases, and so on, and to do so while not interrupting their experience.
To use pop ups in the best way possible you need to control them, that is, you need to control when they will appear to your visitors.
A variety of pop-up triggers can help you significantly, which is why we have chosen 4 pop-up triggers that you can use to avoid disturbing online shoppers and still be able to positively impact conversions.
So, let’s check them out!
1. The ‘X’ number of seconds after page load trigger
Many would say that the optimal time for a pop up to be triggered is after the visitor has been on your website for 5 seconds.
The best way to show your offer to your customers is to present it neither too early nor too late, and that is why it is important to find the right balance which is usually after a few seconds.
You shouldn’t interrupt them by showing a pop-up window as soon as they enter your website, as this can annoy your customers and deter them from making a purchase.
This type of time delay trigger is ideal for several purposes:
- Different promotions
- Special offers
- News updates
Shwood Shop uses this pop-up trigger in an incredibly smart way by introducing a pop-up that offers 10% off their first purchase in exchange for an email address.
The tool that can help you not only set the right trigger for your pop-up easily and quickly but also create engaging pop-up windows for your website is called Poptin.
Poptin allows you to create amazing pop-ups in a few minutes by using their drag and drop editor, various templates, and more.
It also enables you to set the right triggers for your pop-ups, and one of these triggers is the ‘After X seconds’ trigger.
You can even A/B test your pop-ups to find out what time delay is best for your visitors.
That way, you can see which window performs most efficiently and increase your chances of getting more sales.
The ‘X’ number of seconds after page load trigger is the most used trigger among online marketers as it allows your visitors a few seconds to get used to your website before helping them and guiding them further through the buying process.
2. The scroll trigger
The scroll trigger is the trigger that sets the pop-up to appear after a certain percentage of the page has been scrolled down.
This is a polite way to show your visitors your offers and, at the same time, not disturb their experience.
It allows them to scroll a certain amount of the page down before they get a chance to see a certain special offer that is presented to them at the most relevant moment.
Besides on e-commerce websites, these triggers are most efficiently used on blog posts and articles as they activate pop-ups only after a certain engagement has been established.
Help Scout uses this trigger to collect more email addresses and grow their email list by offering visitors the chance to become just as “obsessed with delivering great customer service” as a large number of their already existing subscribers.
This is a great way to allow your customers to enjoy the whole experience undisturbed which they will greatly appreciate.
You can also use them to offer your visitors an exclusive discount at the moment when they have already scrolled through your product of the month, to present a CTA at the bottom of a page, or similar.
The scroll trigger can help them by providing them with certain pieces of information, guide them by presenting their next step, make it easier for them to navigate through your e-commerce website, and so on.
By providing your customers with enticing offers at the right moment, you will be able to see the instant business progress.
3. The user history trigger
The trigger based on shopping or visit history is very important because it allows you to act according to your visitors’ previous behavior but is also highly effective when it comes to acquiring new customers.
Based on exactly where they are on the customer journey, you can show them a pop-up window with the right offer whether it’s first-time buyers or old customers.
After you gather the necessary data regarding your shoppers, you can use it and set the right triggers to build loyalty and show your returning visitors why your store is still the right choice for them. Your commerce activity might cover absolutely various fields of trading, whether it is selling lightroom presets or stores with other merchandise.
You can offer them some extra benefits such as discounts or coupons, and show them that you value them as much as you value your new customers.
On the other hand, for your new customers, you can add a discount like Canvas Factory did and get higher revenue.
With this amazing offer, you can motivate your first-time buyers and get even more sales in an easy way.
This example is especially great because, as Entrepreneur says, people respond better to dollar amounts than to percentages.
For example, the $50 off coupon will sell better than the 15% off coupon.
This type of trigger doesn’t disturb online shoppers but it encourages them to take action as you try your best to meet their particular needs.
4. The on-click trigger
A pop-up with the on-click trigger is activated each time a customer clicks on a specific web page element such as a link, button, photo, icon, logo, or similar.
It helps you present your pop-up and convey a message through it without intrusion, which is especially important for guiding your visitors through the funnel.
When a visitor is interested in a particular item on your e-commerce website, they click on it to see what happens next, however, sometimes they need some additional explanation.
Your job is to make it easier for them to finish a purchase so for example, if you want to reduce your checkout abandonments, you can add a pop-up and allow your customers to proceed to the checkout extremely easily.
Also, it facilitates navigation, signing up, and you can use it to offer exclusive content to your visitors.
Backlinko uses a click pop-up to allow the visitors to unlock exclusive content by confirming their email address and it looks like this:
Poptin also offers the possibility of setting the on-click trigger and thus increases the chances of getting more conversions.
You can implement it without any coding skills and improve your browsing experience.
When it comes to the above-mentioned example, the word ‘exclusive’ also makes the visitor feel special and important, which is a great strategy to maintain their attention.
The on-click trigger is unique because it is based on human psychology which claims that a person is more inclined to complete a certain action after it has already begun.
So, by establishing a certain engagement at the very beginning, you get warm leads and are already much closer to achieving another successful buyer-seller cooperation.
The Bottom Line
When choosing the right pop-up triggers for your e-commerce website, you need to pay attention to your visitors’ needs and how you can help them navigate through your website or online store.
Pop-ups are ideal for presenting your offers to your customers at the right moment, and some of these enticing offers that can bring you more revenue are:
- Free trials
- Free guides
- Free demos
- Special offers
- Limited-time offers
The key advantage of using a trigger is the ability to choose when these offers will be displayed to your customers whether they are old or new customers.
By offering them a certain value, you attract their attention and bring them closer to finalizing the purchase.
If you need an easy way to set these triggers, you can adjust manual or autopilot triggers using the Poptin tool and its advanced triggering options.
It is important not to disturb online shoppers and their overall experience, so the use of some pop-up triggers such as the scroll trigger, the user history trigger, the on-click trigger, and similar becomes necessary.
Choose the right triggers for your pop-ups, and watch your business grow faster than ever!
Aazar Ali Shad is an entrepreneur, growth marketer (not a hacker), and a seasoned SaaS guy.
He loves writing content and sharing what he learned with the world.
You can follow him on Twitter @aazarshad or aazarshad.com
Tags: ecommerce popups, online shopper, online shopping, popup trigger, popup windows, popups, shopping experience