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Klaviyo Pricing: Are You Getting the Best Value for Your Emails?

Klaviyo Pricing: Are You Getting the Best Value for Your Emails?

In such a competitive business environment, a growing company needs to use every tool at its disposal to stay one step ahead of its competitors. This means having a great email marketing strategy is essential.

There are so many awesome email automation platforms to choose from in 2023. If you are going to see a significant boost in your sales figures, you need to put your faith in the right one. Klaviyo has emerged as the go-to email automation company for many successful businesses recently. 

As a top-tier email marketing company, Klaviyo has different pricing plans to suit the needs of both small and large companies. This article will look at these pricing options and help you determine the right option for your business.

Which Klaviyo Plans Suit You, and Why?

Klaviyo email marketing

Many businesses are guilty of choosing the wrong pricing plans when integrating Klaviyo with their email marketing strategy. This has the potential to either put a lot of pressure on your budget, or tie your business down to a plan that is not adequate to meet its basic needs.

When choosing the right pricing plan for an email automation platform, the following tips will help you make the right choice:

  • Consider Your Needs

It may seem like an obvious starting point, but you will be surprised at how some businesses struggle to identify their needs when it comes to marketing strategies. Klaviyo has conveniently structured its pricing plans in such a way that accommodates all types of businesses.

Look carefully at your goals and the types of emails you regularly send, and determine which plan best fits your requirements. The biggest clue to your business needs is the size of your email list. This will determine which Klaviyo plan is best for you.

  • Look at the Price Tiers

When you look at the Klaviyo pricing page, the first thing you will notice is that the different plans are displayed clearly, with details on what each option entails. You should take some time to review each price tier and compare it to your email marketing budget. 

Each pricing tier shows the number of emails or SMS you can get per month, making it easy to choose the best one for your business based on your current email marketing activities.

  • There Is a Free Trial, so Try It!

If you are not sure whether Klaviyo is the right fit for your business, that is not a problem. Klaviyo offers a convenient 14-day free trial for new users. Two weeks is more than enough time to see how awesome this email automation platform is, and its potential to help you enjoy a huge boost in sales.

  • Talk to an Expert

Understandably, with so many email marketing companies out there, it can be difficult to nail down the best one for your business. This is especially true if you have never used an email automation platform before. Why not speak to a Klaviyo expert to help you make an informed decision?

Recommended Read: Optimonk Pricing: Is It Really Worth Paying For In 2023? 

Breaking Down the Pricing Plans

The most important thing that you need to understand when considering using Klaviyo for your email automation is how the pricing plans are structured. In business, every dollar counts. You need to choose the right option so that you make the most of your marketing budget.

Klaviyo pricing

Klaviyo has three pricing plans for you to consider, which are:

  • Free Trial

It is always great to start with a free trial when trying out a new email automation platform. With Klaviyo, you can start by determining the number of email contacts you have so that the platform can direct you to the best pricing plan.

The free trial is available no matter how many email contacts you have, so even large businesses can use it too. However, the email automation services will be limited to just 500 monthly emails. This is still a good deal if all you want is to get a feel of the service.

You also get 150 SMS and MMS credits. The number of credits required for each message differs according to the country. If you are in the US, for example, each SMS will cost you one credit, while three credits will be deducted for an MMS. The service does not include SMS /MMS carrier fees.

Email support will only be available for the first 60 days. Thereafter you will need to switch to the paid service. The great thing about the Klaviyo free trial is that it covers all the important aspects of the service, allowing you to have a real experience of what it will be like to use the service regularly. 

  • Email

Once you have determined that Klaviyo is well-suited to cater to all your email automation needs, it will be time to choose a pricing plan that will work well for you going forward. One of the simplest solutions that have proved useful for a wide range of clients is the email-only price plan.

With this option, companies that regularly interact with between 251-500 contacts can get all the email automation services they need for as little as $20 per month. The more email contacts you have, the higher the price will be. Large companies that interact with as many as 150,000 contacts can expect to pay up to $1,955 per month.

When you choose the cheapest option, this plan comes with lots of awesome services, such as 5,000 emails sent every month. You also get 150 SMS and MMS credits, as well as email and chat support.

There is a free beta version for mobile push notifications that can help you reach even more customers. If you are ready to take on your competitors head-on, the email price plan is a great option.

Person holding a phone and looking at emails
  • Email and SMS

Rather than only focusing on tech-savvy customers who check their emails regularly, you can increase your scope by reaching out to other customers through SMS messages. By combining SMSs with your email automation strategy, you can cover all your bases in terms of marketing.

Klaviyo offers this type of service for as little as $35 per month if you have less than 500 contacts. To reach up to 150,000 contacts, you will need to set aside $1,970 per month. You will get all the regular services that you get from the email price plan, only this time, it will be for both email and SMS platforms.

The forward-thinking developers of Klaviyo realized that companies can want to interact with a lot more than 150,000 contacts per month. While no price plan exists for this number of contacts, businesses can negotiate with the email automation company directly for a customized plan.

Automate Your Email Strategy with Popups

Poptin integration with Klaviyo for email marketing

In 2023, if you have not yet come up with an effective email marketing strategy, you will lose a lot of potential business to your competitors. Email automation companies, such as Klaviyo can provide you with the necessary popups and chat support to keep you head and shoulders above the rest.

As part of its services, Poptin allows you to integrate seamlessly with Klaviyo, grow your email list, and increase your customer base. You can enjoy a variety of specialized services, such as in-line forms and customized pop-ups. 

A Poptin-Klaviyo integration will allow you to:

  • Reduce the number of customers who abandon their shopping carts halfway through.
  • Enjoy more leads that result in actual sales.
  • Increase the number of Klaviyo email subscribers exponentially.
  • Improve how you interact and engage with your website visitors.

All the different email marketing strategies that you employ are designed to increase lead conversions and help you achieve more sales. Integrating Poptin with your email marketing platform is one of the best ways to do that. 

Recommended Read: Is Wisepops Pricing Still Worth It For Optimizing Your Leads?


Have you reached that point where nothing you do seems to result in more sales figures for your business? Do your competitors always seem to reach your potential customers a step ahead of you? Maybe it is time to consider investing in email automation services as part of your overall marketing strategy.

Using Poptin, you can easily integrate with Klaviyo and enjoy a wide range of email marketing services tailor-made for a business in your situation. After trying out the free demo, you can choose from a variety of pricing plans that suit the needs of your organization. 

These services from Klaviyo are very affordable, meaning there is no excuse for denying your business access to such an effective email marketing tool. From as little as $20 per month, you can reach out to 500 contacts! 

Considering the sales potential this kind of reach has, integrating Poptin with Klaviyo should be at the top of your 2023 email marketing strategy.

Idongesit ‘Didi’ Inuk is a Content Marketer at Poptin. She's driven by conversations about technological products and the impact they have on the people they're created for.