What is GDPR?
The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individuals within the European Union. GDPR also addresses the export of personal data outside the EU. It aims to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. We take the GDPR very seriously at Poptin and apply all the following changes and features to all of our users around the world. This article describes the GDPR compliance status of Poptin.
What Poptin did about it
Our users’ privacy and individal rights are very important to us. We finished all the steps below before May 24th, 2018:
- We learned and researched the GDPR requirements from the base.
- We planned the required changes within our software.
- We applied those changes with our development team.
We also used Ecomply (GDPR task management tool) and created RPA as a data processor to make sure we went through every single requirement.
- We debugged and validated that all the changes work as planned.
1. Awareness of the GDPR
All managers and employees responsible of software development, design and infrastructure maintenance of Poptin LTD, an Israeli limited company (and the owner company of Poptin inc.), are aware of the GDPR requirements.
Tests and code reviews are performed by our development team and Data Protection Officers before any code deployment to the platform. We always take data protection and privacy by design into consideration when developing a new feature, infastructure, integration or any processing activities. We also made sure our 3rd parties we use are GDPR compliant and aware, as mentioned below.
2. Information we store on our customers
When a user registers and opts-in, he/she needs to fill out their:
- First name
- Last name
We also collect the country of the user to make sure he/she gets their account’s interface in the right language.
A user can also fill out more information, also with his/her consent, such as:
- Phone number
- Invoice information (company name, address, VAT number)
3. Information we store on our customers’ end-users (visitors)
- We may collect and store information from your end-users (visitors) regarding their use of your website. Information such as: pages visited, links clicked, non-sensitive text entered, mouse movements, as well as information more commonly collected, such as his/her IP address, referring URL, browser, operating system, cookie information, device and any other information from the visitor regarding his/her use of your website.
- If a visitor opts-in one of your poptins, we store that information for you. This information is based on what fields you chose to add in your poptin and includes all the information your subscriber provides there such as name, email, phone etc.
You can delete this information any time manually, delete it automatically every few months, or choose to not store it by default.
- We also collect the date stamp, timestamp, IP address of your end-users so you can easily demonstrate consent.
– Poptin does NOT share your visitors’ information with 3rd party tools, unless you consent and integrate it from your side.
– We DON’T use this data for advertising, analytics or any other revenue model.
4. Individual rights
The right to be informed: we inform our users about the use that will be made of their data. Our users can request the full RPA report via email ([email protected]).
The right of access: our users can access all their data from their dashboard.
The right of rectification: our users can update their information anytime they need through their profile page.
The right of erasure: Our users can request to delete their account and all the information related to it via our live chat or via emailing us at [email protected]
The right to restrict processing: We have processes in place to ensure that we respond to a request for restriction without undue delay and within one week of receipt. We have appropriate methods in place to indicate and restrict the processing of personal data on our systems.
The right to data portability: Our users may contact us anytime if they wish to get an export of their data. We have processes in place to ensure that we respond to a request for data portability without undue delay and within one week of receipt.
The right to object: Our users and their end-users may contact us anytime regarding this matter, and will take care of any legitimate request.
The right not to be subject to automated decision-making including profiling: We only collect the minimum amount of data needed and we don’t do “profiling”.
Ask us for our DPA (Data Processing Agreement) and we will send it to you via email.
You can email it back to us once you signed it to [email protected]
7. We reviewed the GDPR status of all the 3rd parties we use
8. Data breaches
A personal data breach refers to a breach of security that can lead to accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed.
Our duty is to keep our users’ information safe, and report certain types personal data breach to the relevant supervisory authority within 72 hours. We also understand we must inform affected individuals without undue delay.
We take our users’ personal data, business information and our system security very seriously. These are a few implemented procedures and methods that we take:
- We use 2-Factor-Authentication on our sensitive accounts (eg. hosting provider, etc.)
- Isolated servers for the application and for sensitive data
- Access to our server systems is allowed only from specific IP addresses
- Daily backups
- Always adding more automatic security tests to monitor the system
- And more
Data protection officer
Name: Tomer Aharon
Address: Street 18 Jerusalem Blvd
Postal code: 7752311
Email: [email protected]
What should you do to go along with the GDPR?
A. Be transparent
- Make it clear to the subscriber what information you collect
- Make it clear to the subscriber why you are collecting their information
- Make it clear what information you will send them and how often
B. Add a checkbox if you want your subscribers to agree to your terms of service.
Also, don’t create pre-ticked boxes or any other type of default consent.
C. Delete leads from the platform if you don’t need them anymore or if you were asked to.
D. Use Web Safe Fonts on your poptins instead of Google Fonts. You can see them at the top of the list on your poptins’ editing page.
E. Show your clients you have a DPA (data processing agreement) with Poptin by signing our DPA and emailing it back to us at [email protected]