After deciding what to buy and whether to buy it, the ordering process follows. Customers need to be sure that you have received their order and all the necessary information to deliver the same to their address.
The best way for both them and you to be sure that everything is fine is to use order confirmation emails.
They usually contain the delivery address, the items bought, the price, and the estimated delivery time.
Simply, all the information needed for a transaction to be successful.
Even though you have managed to attract and gain your customers’ trust, now it is up to you to prove that they made the right choice.
Online shopping can seem risky, so this type of confirmation is extremely necessary.
In order for you to be a trusted seller and create a loyal base, use these 7 must-have elements for highly effective order confirmation emails and try your best!
1. Design confirmation emails according to your brand style
Who cares about ordinary, simple, nothing special emails? Most people think of such emails as being of malicious origin and do not even respond to them.
In order to be highly effective, your order confirmation email must have an authentic design that builds on the entire website of your brand.
Visualization is too important, so it’s best to use as many things as possible that associate it with your brand whether it’s the color palette of your website, your logo, or an overall attractive impression.
In that way, people are sure it’s an email from your company and that their order is in safe hands.
You can also add a personal touch by using your distinctive brand voice, by sounding positive, sometimes funny, but overall this can be a good way to build a loyal customer base.
2. Include the most important details
The easiest way to go through the whole confirmation process is to precisely guide your customers through your order confirmation email.
This means that the email must first be clear and must have all the relevant information about the purchase.
It is important to cover the following items:
- Product name
- Number of products ordered
- Product photo
- Product size
- Product color
- Price information
- Billing method
- Delivery address
- Estimated delivery date
This can all be presented simply but interestingly so that this email does not get lost in the multitude of emails that arrive at your customers and to make them keep it as a sign of security.
It also gets your customers excited about their purchases and makes the whole experience additionally enjoyable.
You can also make them feel even more secure by leaving a customer support phone number, and that is why it is important that each order has its own ID number. It allows each individual customer to ask questions if there are any doubts about the order.
This type of email should be relatively short, clear, and informative. The point is to present yourself as reliable.
3. Take advantage of social media
Nowadays, everything revolves around social networks.
If you want to contribute even more to your business, try to influence customers to follow you on social media. That way, you are expanding the number of people who follow your brand more and more and create a solid, loyal customer base.
You can include social links at the bottom, or you can add icons of various most popular social networks such as Facebook, Instagram, Twitter, which they can click on and share the positive experience they had with your brand.
To make it more interesting, you can go a little further and create a relevant hashtag for Twitter!
This element is surely a must-have one so the best step you can take is to incorporate it into your order confirmation email to make it even more efficient and productive.
4. Add product recommendations
This has proven to be a pretty good tactic to take full advantage of the opportunity we get when we maintain a customer’s attention and earn his trust.
The best way is to recommend genuinely similar products or products that could complete their look when it comes to clothes, for example. Offer something useful and relevant.
If you want to create a customer base that will return to your brand, offer them something valuable that will combine perfectly with their previous purchase.
Show them that you know them and understand their needs, make it easy for them, and at the same time increase your business revenue.
You can show them pictures of recommended products with short copies describing what they get by buying them.
The purpose of such an email can be much more than confirmation, you can interest customers to buy again, which is always a plus.
5. Make it personal
It is of the utmost importance that your customers know that they and their needs come first.
The first step towards creating that deeper connection is to personalize the message to show interest and that you value them.
Although they are automated, it is important that your emails do not sound cold, but that they have that personal touch.
The most basic thing is to address each customer individually to make them feel special, and this can easily be done with the help of certain tools, so-called autoresponders.
Poptin autoresponder automatically enters basic information such as first name, phone number, and similar, which strengthens the customer-seller relationship. This happens when they sign up through your exit-intent popups, subscribe forms, and many others.
Also, it makes it easier to reconnect with pre-existing customers in a quick and easy way.
In addition to using a pleasant tone, you can use “we”, “you”, and similar aids to make the whole order confirmation email seem like two people are having a relaxed conversation.
You can spice it up with a joke, but in general, the most important thing is that the customer feels important, pleasant, and convinced that he is doing the right thing by doing business with your brand.
6. Ask for referrals
Supporting referrals actually means that you want your customers, if they are of course satisfied, to recommend your brand to their friends, family, or to anyone who can bring even more money to your business.
This word-of-mouth initiative has proven to be fruitful, so why wouldn’t you include it in the whole order confirmation process right now?
You can do it in a nice, likable way, and so that your customers do not see it at all as an obstacle to reading the email.
For example, Ghostbed asks for referrals on their website in a polite way and you can do the same at the end of your order confirmation email.
Statistics say that word of mouth is the primary factor why 20% to 50% of people who shop online actually decide to make a purchase, so don’t think twice before you include this element into your order confirmation email.
You can present it as a CTA and add one to two short sentences that will entice them and convince them that sharing your brand with their friends is actually a great idea.
If you don’t have any idea how to start, check out this list of referral program software.
7. Try getting product reviews
Product reviews are very important because most potential customers will look at the experiences of existing users before making purchases.
So, it’s your job to try to collect as many legitimate reviews as possible and a couple of things you should do are:
- Create a survey
- Be specific with questions
- Find the right time to ask for reviews
- Reward those who leave a review with a coupon
- Say “Thank you”
Be concise, clear, and try to respond to both positive and negative reviews, if there are any.
The more reviews you collect, the better online marketing you get, which is another added benefit of an effective order confirmation email.
To Sum Up
Online shopping does not have to be stressful at all, and now there is another useful thing that can make shopping a pleasant experience for your customers and that is an order confirmation email.
Automate your sending confirmation email process by using an effective yet simple to use a tool such as Poptin.
Leave an amazing, long-lasting impression, and make as many people as possible interested in your brand and what you have to offer.
Help your customers feel sure and secure, and thus make your products even more desirable.
Follow these tips on 7 must-have elements for highly effective order confirmation emails, and skyrocket your revenue with minimal effort!
Aazar Ali Shad is an entrepreneur, growth marketer (not a hacker), and a seasoned SaaS guy.
He loves writing content and sharing what he learned with the world.
You can follow him on Twitter @aazarshad or aazarshad.com
Tags: autoresponders, ecommerce, email marketing, order confirmation email, poptin, sales