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Content marketing is critical to the success of your business. You need great content to generate leads. That’s not just one piece of content. That’s a lot of content you need to create, repurpose, and update.  The important question arises, how can you…

In an ideal world, everyone who shopped with you would come back and make repeat purchases time and time again. But, even if someone has a positive experience of spending their money with you, they might still be tempted to go with your…

The human brain is highly receptive to images and videos. Such content is committed to memory and retained for a longer time. In recent years, brands have realized this trend and started leveraging the power of video in their marketing campaigns. The year 2020 faced…

Everywhere I hear that SEO is too slow and they are right, as long as you do the same old thing: Write blog posts, get backlinks by doing traditional guest blogging, and hope that in a decade you can get to the first page…

Today’s marketing scene is dominated by video content. It appears that videos will continue to rule the roost for a while longer at least. Videos are the preferred form of content for marketers and businesses because no marketing goal can’t be achieved using…

We’re facing an unprecedented, at least in our lifetime, the situation around the Covid-19 pandemic. People around the world are adjusting to a life with limited social contact, rearranged work setups, and uncertain future plans. Content writing in such a situation can seem like…

Want to initiate engagement when you feel like your visitor has been inactive for quite some time? As website owners, we understand that we cannot oblige our visitors to always click and browse through our pages all the time, especially if they’re doing…

You can invest loads of money into content marketing, but it can also be one of the hardest things when it comes to tracking your return on investment (ROI). But it’s important that you figure this out so that you know you’re not…

There’s around 2 million blog posts written every day. No matter your niche, it’s getting harder to stand out with your content as time goes by. In a world filled with fluff and content written purely for the sake of writing, it’s getting…

Content marketing, and inbound marketing in general, has lately become one of the trendiest marketing tools. In a world where our eyes are trained to automatically ignore banners and ads posted on the net there rose a need to “reinvent the wheel” and…