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9 Popup Ideas to Boost Sales for Black Friday and Cyber Monday [Updated 2024]

9 Popup Ideas to Boost Sales for Black Friday and Cyber Monday

The holiday shopping season is just around the corner, and two of the biggest opportunities to maximize your revenue—Black Friday and Cyber Monday—are fast approaching. These highly anticipated shopping events are known for driving record-breaking sales, with customers eagerly searching for the best deals and discounts. However, standing out from the competition can be a challenge. That’s where well-designed, strategic popups come in.

In this article, we’ll explore 9 creative popup ideas tailored specifically for Black Friday and Cyber Monday 2024. These popups are designed to boost engagement, drive sales, and enhance the customer experience. From countdowns that create urgency to spin-the-wheel gamified popups, we’ve got ideas that will suit every type of eCommerce business. With consumer expectations higher than ever this year, it’s essential to leverage these strategic popup ideas to make the most of these lucrative shopping days.

Let’s look at several popup ideas to increase your sales just in time for Black Friday and Cyber Monday.

Popup Ideas #1. Offer a Deal in Exchange for Social Followers and Email Subscribers

You can expect to generate a lot of new traffic to your site over the holiday season. Why not capitalize on these shoppers with a popup geared directly towards them?

With the right platform, you can target new visitors with unique popups. In this case, it can be a popup offering a discount code they can use once they subscribe to your email list.

black friday discount  popup ideas

Then it’s also wise to include social “like” and “follow” buttons in the popup. Consumers are likelier to click social buttons if the offer is excellent and the brand is trustworthy.

Another way is to offer them the option of liking/following or subscribing to your email list in exchange for the coupon. Make sure the popup has a clear CTA, prominent social buttons, and an irresistible deal.

Popup Ideas #2. Drive Traffic to Your Deals Page

You can use this for your Black Friday and Cyber Monday deals pages. Remember, holiday shoppers are in a rush, so why not help them find what they’re looking for?

Black friday popup ideas sticky bar
Black Friday top bar

Since it’s impossible to know precisely what they want, you can use a popup to direct traffic to your sales page. In most cases, that’s exactly what they’re looking for anyway.

These users want to find deals quickly before items are sold out. Ensure the landing page is organized by category so users can easily find what they want.

As a rule of thumb, this popup should showcase after a few seconds of landing on the page. This will help minimize bounce rates due to impatient visitors unable to find your deals.

Popup Ideas #3. Reduce Cart Abandonment with Exit-Intent Popups

There are many cases where exit-intent popups can come in handy. But for this strategy, we’re honing in on shoppers who abandon shopping carts.

These visitors have already shown intent to purchase from your brand, and simply allowing them to leave allows money to flow down the drain. With exit-intent popups, you can potentially reduce your cart abandonment rates.

The key is having the right triggers set up to stop users from leaving before checking out. But you don’t want a popup asking them to complete their order.

Black friday exit intent popup ideas
Reduce cart abandonment popup

You have to give them the incentive to do so. For instance, you can offer free shipping or a discount that expires in an hour or so. In most cases, shoppers are hesitant to purchase because the prices are high.

So offering an opportunity to save even more on your Black Friday or Cyber Monday sale can help seal the deal.

Popup Ideas #4. Make a Powerful Offer to Repeat Visitors

If your site gets repeat visitors, they may compare your prices to competitors. This means they’re still considering your items.

So to help them make their final purchasing decision, you can offer a deal they can’t resist. Show a popup that provides an even deeper discount on your Black Friday and Cyber Monday deals.

black friday popups

You can also offer other incentives, such as free shipping, BOGO, etc. Set it up, so this popup shows to visitors who’ve been to your site within the last 24 hours. This will help target visitors who have already started their holiday shopping.

Popup Ideas #5. Use Upsell and Cross-Sell Popups

Holiday shoppers are looking for all the best deals they can get their hands on. The problem is they can’t be everywhere at once. The fear of missing out is major during this shopping season; you can play on that with upselling and cross-selling.

You’ll find this works great for Amazon all-year round. If you offer your visitors additional related options at a discounted price, they’re more inclined to buy.

An intuitive popup platform is essential to make this work. For example, you can create a campaign that shows visitors three to four related items in a popup based on their search history and shopping cart data.

You can do the same with upselling. Use their behavioral and shopping cart data to showcase deals on higher-priced items. This is more compelling if the quality and value are higher as well. Otherwise, folks are going to stick with the cheaper option.

free shipping popup ideas
Free shipping popup

Pop-up Ideas #6. Display a Permanent Tab with Deals

What’s great about tabs is that they don’t go away. Even after visitors close your popup, permanent tabs will display throughout the site at the top or bottom of the screen.

Use this feature to share deals, such as free shipping on orders over $X or an X% off coupon code. It’s also practical to show a timer ticking away to help create a sense of urgency.

But don’t use this without the popup – the popup still captures shoppers’ attention. Also, you can make the tab clickable so it takes visitors to your deals page or any other landing page that’ll help convert them into customers.

Or you can have the same popup show up when users click the tab, offering to take them to the deals page.

Pop-up Ideas #7. Use Popups with a Limited-time Offer

Again, creating a sense of urgency is an effective way to convert more leads into sales. You can do this with a popup that has a limited-time offer.

But don’t stop there; include a countdown clock. This will help drive more visitors to act quickly. For instance, the popup can say, “Get $20 off plus free shipping when you complete your order in the next 10:00 minutes.

Then include the clickable coupon code beneath the timer (for copy and paste purposes).

Black Friday lightbox
Black Friday lightbox

You can also read Boost Your Sales with Last-Minute Black Friday Marketing Campaigns if you want to get some more ideas before Black Friday and Cyber Monday are here.

Pop-up Ideas #8. Create an Exit Popup to Collect Email Addresses (and Reduce Cart Abandonment)

Another way to reduce your instances of cart abandonment is to use popups that collect email addresses. Rather than simply offering a deal to stay and complete their purchase, you can ask for their email address to send a discount code.

Once you have their emails, you can retarget them later if they still don’t check out. Be sure to have a strategy in place just for these users.

A fast-drip (vs. slow-drip) email campaign is vital for visitors to return and complete their purchase before the sale ends.

Popup Ideas #9. Implement Popups to Enhance UX

If you sell popular items that typically sell globally, you must inform users if you don’t ship to their area. Using cookies, you can identify where a visitor resides.

You can then use a popup that shows items stating that delivery options aren’t available for their area. This can trigger when the object’s added to the visitor’s cart.

Visitors can either change the delivery address or remove it from their cart. This will help prevent issues down the line and improve the user experience.

Creating the Ultimate Holiday Sales Popup Strategy

You only get one shot each year to maximize Black Friday and Cyber Monday sales. Without implementing sound popup ideas and strategies to grow your holiday sales, don’t let time pass you by.

With the above popup ideas, you can ensure you can do just that.

If you’re looking for a quality platform to assist with implementing these strategies, then check out Poptin. You can give it a shot using the free account.

Let us know in the comments what popup ideas work for your business this coming Black Friday and Cyber Monday!

Highly dedicated entrepreneur, co-founder of Poptin and Ecpm Digital Marketing. Nine years of experience in the digital marketing field and internet project management. Graduated with an Economics degree from Tel Aviv University. A big fan of A/B testing, SEO and PPC campaigns' optimization, CRO, growth hacking and numbers. Always loves testing new advertising strategies and tools, and analyzing the latest start-up companies.