Email marketing still reigns supreme when it comes to promoting your products to prospects and customers.
But how effective are you at growing your email list? If you’re not using the right tools, then you’ll find it rather tricky to pull off.
This is especially true for online retailers who rely heavily on email marketing to retain customers and convert visitors.
If you’re currently using Shopify to sell your products, then it’s time to improve your lead generation strategy.
But before we delve into the best tool you should be using, let’s review the different popups you can use to improve your email list.
The Types of Popups You Need
Let’s start with an overview of the various popup options your application should offer. This way, you can get a tool that provides you with the popup styles you need to enhance your list building strategies.
You’re familiar with these — they appear when you scroll down to a specific area of a web page. For example, halfway down a blog post. Some appear even before then.
This works well because it appears for visitors who are engaging with your content (and who are more likely to want to sign up to your email newsletter).
Then there are the popups that show up after a certain amount of time. For instance, 30 seconds after a visitor lands on a web page.
This is another excellent method for capturing leads from prospects who are showing interest in your site. The longer they’re on your website, the higher their interest.
But you don’t want to wait too long to show your popup, or you’ll risk them leaving too quickly.
Now, if you want your popups to be more targeted, then you can set them to activate when a particular image, word, or link is clicked. This eliminates anyone who doesn’t complete the action so have a backup for capturing visitors with different behaviors.
This is one of the most effective popups you can use to capture leads. If you’re confident in the quality of the traffic you’re driving to your website, then you don’t need to do any more targeting.
Simply set up a popup that shows when visitors are about to click away from your site. For instance, when they’re about to click the back button or close button.
Do You Really Need Popups for Your Shopify Store?
In short — yes.
When you’re in the e-commerce business, you need a way to market your products. And as we find, retailers do best when they have a flourishing email list of a targeted and engaged list of email subscribers.
You have several options for achieving this. You can hope that your blog will captivate your audience enough to fill out the newsletter opt-in form at the bottom or side of each post.
However, who’s to say they’ll even take the time to look at your offer, let alone sign up for it?
Or you can shell out money to pay for ads to drive people to a landing page for your newsletter sign-up. But this can quickly become an expensive ordeal that yields little to no ROI.
This is why popup forms have become so popular. When shown at the right time and with the right message, then you can easily convert your visitors into hot leads.
Once you grow your email list, you can continue to engage your audience and potentially earn (more of) their business. Stats show email can generate $38 for every $1 spent.
So which popup tool can you use for your Shopify store?
Let’s take a look.
Poptin – The Best for Exit-Intent Popups on Shopify
There are several reasons why we consider Poptin to be the best exit-intent popup tool for Shopify stores. For one, it offers all the different popups we listed above. Plus, the design is intuitive enough for a first-time user to create popups within minutes.
This app is used by digital marketing agencies, online marketers, bloggers, and e-commerce website owners.
You can set up your popups based on exit intent, scrolling, multiple clicks, a link click, or time-based triggers.
It comes with a drag-and-drop system you can use to create fully responsive popups quickly and even conduct A/B split tests.
And best of all, you can give it a try today for free, using the free version. Afterward, you can pay for the premium version to unlock all of its cool features.
There are multiple plans to choose from — the Basic plan is $19/mo, Pro plan is $49/mo, and Agency plan is $99/mo. You can also save 20% by choosing annual plans.
So how can you use Poptin to make your Shopify store perform better?
Let’s take a look at several strategies.
1. Reduce Your Abandoned Cart Rate with Exit-Intent Popups
We can’t deny the power of exit-intent popups. When used correctly, you can use it to reduce your bounce rate and even your abandoned cart rate.
If you’re suffering through a high cart abandonment rate, then it may be due to a couple of reasons. In many cases, the visitor gets distracted or is still shopping around and is leaving to check prices elsewhere.
You can use exit-intent popups to remedy both problems. When your shoppers fill their cart and then aim to leave, a popup can capture their email and offer a discount.
The discount offer alone can help deter shoppers from going to a competitor. Then if they still don’t check out, you can use their email to send a reminder of their abandoned cart (include a discount to entice them to return).
Poptin makes it simple to create exit-intent popups specifically for your cart abandoning visitors.
2. Upselling and Cross-Selling Popups
The best e-commerce stores have the best sales tactics. This includes using upselling and cross-selling techniques. You can implement this into your strategy using popups.
For instance, you can create segmented popups that show up for specific visitors. Let’s say you have a visitor looking at boys shoes and then you show a popup with boys clothes that match the shoes they’re browsing through or have in the cart.
This is an example of cross-selling — you’re trying to get shoppers to buy other related products.
Another option is to show popups that show a similar product at a higher price. For this to work, the item should be of a higher quality and/or have better reviews.
Today’s shoppers are always looking for the best deals, but they’re also keen on buying the highest quality goods.
You’ll have to set up these popups on your product pages, and it’ll require lots of experimentation to find which convert the best.
3. Offer a Discount to Newcomers Using Time-Triggered Popups
When new visitors come to your site, you want to get them to stick around. Besides using exit-intent popups, you can use time-triggered ones.
One way to do this is to create popups that show up within 30 seconds with an offer. This can be a discount code, free shipping, or another incentive that’ll make them want to shop (and, more importantly, purchase).
You can either have this show up specifically for new visitors or use it for returning visitors as well.
4. Segment Your Popups Based On Category and Page
You’ll find that there are many different scenarios you can take advantage of using popups. This will require A/B split testing to identify which popups and messaging work the best.
To give you an idea, you can use specific popups in each category of your store. For example, popups that show when shoppers are browsing through your show section, purse section, or any other category you have.
Then if you have a blog, you obviously want to use popups that are relevant to the content. For example, if you wrote a blog post about this season’s hottest purses, then creating a popup with a coupon for a handbag would be ideal.
Start Building Powerful Exit-Intent Popups for Your Shopify Store
Popups continue to be a useful tool for not only building your email list but growing your sales. However, it requires the right app and strategy.
So your next step now is to sign up for Poptin to get started experimenting with your strategy. You can easily create A/B scenarios to see which campaigns perform the best.
Give the above tips a try to see which of them suit your visitors and shoppers. Then come back and let us know what worked!
Tags: popups for shopify, Shopify popups