Picture this: the CEO of a reputable company fills up a form on your site to download an eBook, and after you reach out to them and tell them about what your company does, they respond favorably. Score! So you
How are you keeping in touch with your customers and prospects? Social media, mobile texts, and blog comments are great, but nothing compares to email marketing. Emails can be a great way to bolster your marketing mix and engage your audience.
Despite the belief that emails are a thing of the past, studies show that an email marketing campaign is still the best way to generate leads, alongside direct customer engagement, social media, and opt-in pop-ups. However, as good as your
Email marketing is a powerful way for businesses to connect with their customers and prospects. But we already know this. Yet, what many companies are still missing is the fact marketing automation can streamline those efforts. We’ve already seen that
Why is email marketing still a big deal today? After all, most people now are using social media, forums, and search engines to find the products and services they need. While this is true – you don’t want to forgo
We live in a digital age where everyone walks around with a computer in their pocket. Around the globe, there are over 2.5 billion smartphone users. And when you think about it, your email campaigns are most likely opened on