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It seems like eCommerce and online shops are all the rage these days, and many suggest that opening one is better than an actual physical store. But should you follow this business advice? Or should you stick to the old-school brick-and-mortar approach? In…

Many people love holiday shopping. It’s the time of the year when they can take all the time they want to buy things for themselves and their loved ones. Businesses should take advantage of that and prepare a Christmas marketing campaign to attract…

Buyers eagerly anticipating the Black Friday and Cyber Monday (BFCM) deals for big purchases is now an annual ritual. Not so long ago, most holiday shopping was done at physical storefronts, shopping malls, and supermarkets. But things have changed drastically with the rapid…

India’s eCommerce world has increased greatly in popularity over the past few years, and many business owners have done their best to make the most out of Indian holidays to maximize their eCommerce sales. Some of the most popular Indian holidays where business…

In today’s market, shoppers don’t want to pay full price, and companies want to drive more sales with the use of high-quality coupon codes. Turning leads into sales should be easier than ever in this type of environment, but you still need to…

11.11 Singles’ Day is a day to celebrate singletons with incredible discounts. Simply, it is a commercial day that helps single people to show their pride in not being in a relationship. The event has incredible discounts that rake in huge business revenue.…

Halloween is many people’s favorite time of the year. It’s the perfect time for both children and adults to have fun.  Due to the holiday’s popularity, eCommerce stores have analyzed customer behavior to determine the best way to optimize the websites. Incredibly, 71%…

Did you know that more than 21 percent of people are prepared to spend between $100, and $500 for Valentine’s Day? While the day may bring excitement for many love birds, it is also a great time for businesses, who profit greatly from…

Not long ago, there was a belief that outbound sales are old news. Many experts claimed that inbound sales are the dominant sales line, and having a strong brand that can draw customers on its own was the future. While it’s important that…

More than a recognizable name and distinctive logo, a brand — your brand — encompasses how people regard you whenever and wherever they interact with your business. So, it includes impressions within and outside of your control. Think of your brand as a…